There is nothing to deny that today’s retailers are faced with the difficult challenge of keeping shoppers engaged in a marketplace that is not only larger, but also competitive than ever before. So, to help retailers extend their boundaries, Google is introducing new ad formats on Google Images.
As per the announcement, Google is introducing new shoppable ads which will help the retailers highlight multiple products, available for sale, within their sponsored ad among Google image results.
With this update, retailers can start showing more of their product information to potential shoppers who are searching and asking for ideas, across a multitude of touch points, and users can click on their product of choice to visit the product page and make a purchase.
For instance, when a shopper goes to Google Images to explore ideas for the best makeup products, this feature will let him/her hover over any sponsored ad with the price tag, and see the items for sale in the image, along with prices, the brand, and more, which will drive them to the final purchase.
Google plans to roll this ad unit out to more categories across more retailers over the next few months, and is currently testing this on a small percentage of traffic with select retailers, surfacing on broad queries like “home office ideas”, “shower tile designs”, and “abstract art”.
In addition to introducing Shoppable Ads, Google is bringing Showcase Shopping ads to image search.
Google mentioned, “Advertisers have been benefiting from Showcase Shopping ads, which lets you promote your brand and products through beautiful imagery, descriptions, and relevant promotions. Now, we’re bringing Showcase Shopping ads to Google Images as well, offering shoppers a more inspirational and rich visual experience.”
Not to forget, Google also stated that they are expanding Merchant Center as a platform to power shopping experiences beyond advertising on surfaces across Google. With this markup solution, retailers can now provide product data to Google, free of charge.