Since its introductions 15 years ago, AdWords has seen some fundamental changes.

New devices have been added and more searches take place on smartphones than computers.

Google yesterday announced a total redesign of the Adwords interface which was last given a touch up in 2008. Here’s an early look of the new AdWords.

Google Redesigning AdWords For Better Mobile Experience

Google said, “This rise in complexity has created the need to reimagine AdWords, and over the past year, our product teams have been thinking hard about about how we can make AdWords as relevant for the next 15 years as the first 15. From creating a single Shopping campaign to updating thousands of text ads, we needed to do this in a way that works well for all advertisers around the world, regardless of size or objective.”

No Change in Functionality

The new interface will not have any effect on the structure and functioning of the campaigns. There will be no upgrades or migration.

What does the New Look Mean?

In the new design only relevant navigation will be shown. If you are not running video ads, you will not be shown Video tab.

Overviews will be shown at campaign, adgroup and ad levels in the form of graphs. All secondary navigation will move to left side running parallel to primary navigation.

Google will continue to build this new interface in 2016 and 2017, and will be sent invite to test it. But not all advertisers will get the chance to try it right away, since invites will be sent considering some factors.

Google further added, “What should be most noticeable about this new AdWords experience is the look and feel. This is Material Design, the design language that’s at the core of our favorite Google apps like Maps, Search, and Gmail. While this AdWords may look and feel different, your campaigns will run the same as they run today – with no upgrades or migrations.”


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.