Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
5-Step Content Measurement Framework That Goes Beyond Vanity Metrics
Ann Gynn explains that content measurement should focus on how content moves people through stages from awareness to advocacy by using relevant metrics tied to business outcomes rather than just surface-level figures like reach and impressions. She outlines a structured five-stage approach that helps marketers prove real value by aligning measurement with audience engagement and conversion goals.
AI Content Optimization: 7 Ways to Dominate Generative Search
SEO
301 Redirects: How to Use Them & How They Affect SEO
Carlos Silva explains that a 301 redirect permanently sends visitors and search engines from an old URL to a new one, indicating the page has moved permanently and helping preserve search visibility and authority. He describes how these redirects work technically, their impact on SEO (including passing most ranking signals to the new URL), common use cases like site migrations or URL changes, and best practices to avoid issues like redirect chains.
7 Google Business Profile Optimization Tips to Drive Visibility
Alex Lindley explains that optimizing your Google Business Profile improves local search visibility and engagement by completing and enhancing key elements like categories, descriptions, photos, reviews, and regular posts. He outlines actionable tips to help businesses show up more prominently in Google Search and Maps results while accurately representing their information to potential customers.
E-E-A-T Audit: 220+ Markers That Measure Experience, Expertise, Authority, and Trust
Despina Gavoyannis explains that an E-E-A-T audit is a systematic, checklist-based evaluation of your brand’s Experience, Expertise, Authoritativeness, and Trust signals across your website, search presence, content, and people to assess how credible your site appears to Google and users. She shows how auditing tangible markers like brand clarity, author credentials, off-site reputation, and technical trust factors can reveal gaps and opportunities to strengthen your overall quality signals for both traditional and AI-driven search.
Social Media
2026 guide to finding the perfect social media target audience
Christina Newberry explains that identifying your social media target audience means defining the specific group of people your brand wants to reach based on shared traits like demographics and interests so you can focus your messaging and efforts on the right platforms for better engagement. She outlines practical methods for discovering and researching this audience using analytics, competitor insights, and customer data to help tailor your content and improve social performance.
The Best Time to Post on TikTok in 2026 — New Data from 7M Posts
Kirsti Lang explains that the best times to post on TikTok vary by day and audience, but data from millions of posts shows peak engagement often happens in the evenings and specific slots like Sunday mornings or weekday afternoons. She also emphasizes there’s no universal “perfect” time, so creators should use analytics and testing to find what works best for their own followers.
Email Marketing
36 St. Patrick’s Day Email Subject Lines & Campaign Ideas to Stand Out
Lea Menges explains that sending St. Patrick’s Day-themed emails gives marketers a seasonal opportunity to engage subscribers by using holiday-relevant subject lines, creative templates, and campaign ideas to boost open rates, conversions, and brand connection. She includes a variety of subject line examples and real campaign inspirations that help businesses tailor their email marketing to the festive spirit of March 17 while standing out in crowded inboxes.
15 Back-in-Stock Email Examples That Actually Convert and Drive More Sales
Anastasia Ushakova explains that back-in-stock emails are automated messages sent to customers when previously unavailable products become available again, helping brands reconnect with interested buyers and drive conversions. She highlights that these emails work well because they target high-intent shoppers, can recover lost revenue, and build customer trust by proactively sharing restock information and compelling calls to action.
Link Building
Journalist Outreach: 9 Steps to Earn High-Authority Links
Chris Shirlow and Leigh McKenzie explain that journalist outreach is a systematic process of contacting media writers with relevant insights so you can earn high-authority backlinks and boost your site’s visibility and rankings. They emphasize setting clear goals, managing expectations, using the right platforms and pitches, and tracking results to turn mentions into SEO value and long-term media relationships.
