Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How to Build an Audience From Scratch In 2026
Tim Stoddart lays out a step-by-step system for building an audience from scratch in 2024: pick a clear topic/medium/angle, publish consistently, collaborate with existing creators, repurpose content across channels, and double down on what performs best. Toward the end, he also explains how to time and structure monetization so you don’t burn trust with a new audience.
7 Ecommerce Blog Examples + What You Can Learn From Them
This post by Amy Copadis, breaks down seven successful ecommerce blogs and shows how they combine SEO, AI visibility, and smart on-site integrations to win both traffic and conversions. By studying brands like Garmin, Petlibro, and others, it highlights patterns such as balancing informational and transactional content, understanding intent, and creating detailed product resources that AI tools and search engines consistently reference.
SEO
Top SEO Experts You Should Be Following In 2025
In this post, Navneet Kaushal highlights ten leading SEO experts to follow in 2025, selected based on factors like their results, published work, speaking track record, and social media impact. Each expert profile outlines their core SEO strengths, ideal audience, and where to follow them so readers can plug into proven, up-to-date strategies—especially around AI-driven and technical SEO.
AI SEO Myths, Debunked: A No-BS Guide For Marketers
Rosanna Campbell breaks down five big myths around AI and SEO—like “SEO is dead” or “AI SEO is just good SEO”—and tests each one against current data and real-world search behavior. It shows that SEO is evolving rather than disappearing, that AI visibility depends on both on-site foundations and off-site authority, and that factors like E-E-A-T, mentions vs. citations, and platform-specific behaviors all shape how brands show up in AI-generated answers.
SEO Infographics Guide: How to Create and Optimize Visual Content
This post is a practical guide to using infographics to grow organic traffic, covering why they work for backlinks, user engagement, image search, and even visibility in AI-driven tools. It walks through choosing topics, designing visuals, optimizing on-page and image SEO, and promoting infographic content across channels to turn each graphic into a long-term traffic asset, as explained by Inessa Bokhan.
Social Media
How Marketers Are Planning To Use AI, Influencers and More in 2026
This post breaks down findings from Emplifi’s “State of Social Media Marketing 2026” report, showing how most marketers are using AI (mainly for analytics and content creation), ramping up influencer budgets, and diversifying across more platforms, with Instagram and LinkedIn topping the priority list. Written by Andrew Hutchinson, it also highlights the growing role of UGC, short-form video, Reddit’s rising importance due to AI references, and the need for tailored content per platform rather than blanket cross-posting.
6 Social Listening Tools and What They’re Best for (With Alternatives)
Rochi Zalani outlines six top social listening tools for 2026—like AnswerThePublic, Exploding Topics, SparkToro, Mention, Brand24, and Brandwatch—explaining what each is best for, their pricing, and key features. The post helps marketers match tools to their budget and needs, and emphasizes pairing software with real customer conversations and community participation for a complete social listening strategy.
Email Marketing
Email marketing for restaurants: A technical guide to building a working system
In this post, Oleksii Burlakov breaks down how restaurants can build a complete, systemized email program rather than sending random promos, using clear benchmarks, structured flows, and simple visual templates. It covers setting up data capture, welcome, reservation, ordering, and loyalty flows, along with segmentation, mobile-first design, and performance tracking so email reliably drives bookings, repeat visits, and online orders.
Best Unsubscribe Email Examples That Win Followers Back
Andrew Dyuzhov shows how unsubscribe emails can double as “graceful goodbyes” that keep the door open, using 10 examples from brands like Netflix, Hulu, and Dollar Shave Club. It explains common reasons people opt out and distills best practices—like friendly tone, easy resubscribe options, feedback forms, and parting gifts—to turn cancellations into learning opportunities and potential future wins.
Link Building
7 Best Link Building Tools for 2026 [Free + Paid]
Cecilia Meis reviews seven top link-building tools for 2026—ranging from Semrush’s own Backlink Gap, Link Building Tool, and Backlink Analytics to third-party platforms like BuzzStream, Hunter, Featured, and HARO—showing where each fits in your outreach workflow. It focuses on how to use these tools together to find backlink opportunities, manage journalist/PR outreach at scale, and track your backlink profile growth so you can prioritize high-authority, relevant links over random link drops.
