Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
5 Ways to Optimize Content for Perplexity AI
Connor Lahey lays out five key tactics: focus on topics that already perform well, enrich pages with semantic keywords, strengthen credibility by citing authoritative sources, refine metadata for click-through appeal, and build long-term topical authority. He stresses that optimizing for Perplexity isn’t about gaming AI, but about creating structured, trustworthy, and comprehensive content that aligns with how AI tools evaluate and recommend information.
Generative Engine Optimization: A Content Marketer’s Guide for Adapting to AI-Driven Search
The post explains how Generative Engine Optimization (GEO) is becoming essential in the AI-driven search era, where content needs to be structured so large language models can easily interpret, summarize, and cite it. Sam Richardson outlines five key tactics—schema markup, alt text, header hierarchy, canonical usage, and reader-friendly formatting—plus a workflow to help marketers integrate GEO into their content strategies effectively.
SEO
Exploring the Pros & Cons of White Label SEO from an SEO Expert’s Lens
Navneet Kaushal explains that outsourcing SEO through white labeling lets agencies expand service offerings, cut costs, and scale quickly, but it can also bring risks like loss of control, inconsistent quality, and communication gaps. He highlights that choosing reliable partners is crucial to balancing growth benefits with these potential drawbacks.
We Tested Query Fan-Out Optimization (Here’s What We Learned)
The post dives into how expanding content to address many related sub-queries (“query fan-out”) can influence rankings and AI-driven visibility. Zach Paruch shows through live experiments that this structured approach helps capture more impressions, though results vary, offering nuanced insights for SEOs testing topical depth.
How I Found Internal Linking Opportunities With Vector Embeddings
The post explains how vector embeddings can uncover internal linking opportunities by connecting semantically related pages that keywords might miss. Everett Sizemore shows how combining embedding models with tools like Screaming Frog can scale this process for stronger site architecture and SEO impact.
Social Media
15 Trending Sounds on Instagram in 2025 (+ How to Use Them)
The post lists 15 trending audio tracks for Instagram in October 2025 and explains how using the right sound can boost reach in Reels, carousels, and single-image posts. Shea Karssing also shares methods for discovering trending sounds and tips on when to use original audio.
The impact of social media across every part of your business
The post explores how social media has evolved into a central driver of business growth, influencing not just marketing but also sales, customer service, hiring, and product innovation. Aubree Schaefer highlights 11 distinct impacts, such as building brand awareness, fostering community trust, improving customer support, and shaping competitive strategy.
Email Marketing
2025 Holiday Shopping Trends + Q4 Marketing Playbook
The post outlines 5 major consumer trends for the 2025 holiday season (e.g. value-first buying, earlier purchase windows, and hybrid shopping journeys) and combines them with a multi-phase marketing playbook for email, SMS, wallet, and timing tactics. Monika Fowle also recommends segmenting customers, using structured data/SEO, and maximizing owned channels to win during holiday sales.
Mobile email statistics: How smartphones shape email engagement in business
The post highlights how smartphones dominate email engagement, showing stats like ~41 % of emails opened on mobile and elevated deletion rates when emails aren’t mobile-optimized. Petro Borysov also lays out design best practices, timing tips, and how AI and automation are shaping mobile email trends.
Link Building
The 50 Best PR Pitching Opportunities in ChatGPT
Louise Linehan discusses how analyzing 9.6 million ChatGPT queries helped identify 50 high-value publishers that get often cited by AI, making them prime PR pitching targets. She suggests that by targeting outlets already cited in AI responses—and especially those relevant to your niche—you increase your chances of getting your brand surfaced within AI-driven search contexts.
