Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Should Trending News Disrupt Your Content Plans? A 2-Question Test
Ann Gynn offers a simple two-question framework to help marketers decide whether breaking news or viral trends should prompt them to pause, adjust, or proceed with their content calendar based on relevance to their brand and audience. She stresses evaluating both brand connection and audience impact to make strategic decisions rather than reacting impulsively.
What Is a Landing Page? What to Know + Examples
In this post Alex Lindley explains that a landing page is a focused webpage created to persuade visitors to complete a specific action—such as signing up, downloading a resource, or making a purchase—making it more effective for conversions than general website pages. He outlines how these pages support campaigns by aligning messaging with audience intent, removing distractions, and following best practices that improve engagement and conversion outcomes.
SEO
Google Maps SEO: 5 Proven Strategies to Rank Higher
Si Quan Ong explains how Google Maps SEO helps businesses gain more visibility in local search by optimizing their Google Business Profile and strengthening local relevance signals. The post highlights core ranking factors like relevance, distance, and prominence, while outlining practical steps such as category selection, review building, local website optimization, and performance tracking to improve rankings and drive customer actions.
How to Build AI Citations — Whiteboard Friday
The post shows how brands can earn visibility in AI tools like ChatGPT and Gemini by deliberately building citations that AI systems are likely to reference. Charlie Marchant walks through researching real user prompts, analyzing the sources AI prefers, and using proactive outreach to get your content cited in AI-generated answers.
7 Sitemap Examples: XML, HTML, and Visual Sitemaps
Using real-world examples, the post breaks down how XML, HTML, and visual sitemaps help search engines and users navigate a website more effectively. Sergei Bezdorozhev adds clear best practices on structuring and maintaining sitemaps to improve crawlability, indexing, and overall SEO health.
Social Media
Best Tools to Schedule Instagram Trial Reels in 2026 (Compared)
Focusing on Instagram Trial Reels as a low-risk way to reach non-followers, the guide explains why structured scheduling and testing are essential for scalable growth. Tea Hysenshahaj compares leading tools in 2026 based on features, pricing, and use cases, while also showing how Publer stands out for automating, analyzing, and optimizing Trial Reels more efficiently.
Social media image sizes for all networks [February 2026]
Christina Newberry breaks down the most current social media image size requirements for 2026, covering major platforms like Instagram, Facebook, LinkedIn, X, TikTok, and more so your visuals display correctly and avoid cropping or distortion. She also highlights trends such as the continued dominance of 1080 px widths and the performance advantages of vertical, mobile-first aspect ratios, with guidance on dimensions that boost engagement and maintain brand consistency across networks.
Email Marketing
HTML email boilerplate: What it is and how to use it for faster email development
Yuliia Savchuk explains that an HTML email boilerplate is a reusable foundational code structure that includes essential setup (like DOCTYPE, meta tags, CSS resets, and client-specific fixes) to help your emails render consistently across different mail clients and speed up development. She also covers how to customize or build your own boilerplate and offers best-practice guidance for maintaining responsive, stable email templates that avoid common rendering issues.
Best Valentine’s Day Email Campaign Ideas and 20+ Examples To Fall in Love With
Valeriia Klymenko highlights a range of creative and strategic tactics to boost Valentine’s Day email marketing performance, from sending early campaign announcements and segmenting your list to crafting compelling subject lines and offering timely promotions. She also suggests enhancing engagement with personalized messages, gift guides, festive design elements, and inclusive content that speaks to couples, singles, and loyal customers alike.
Link Building
How To Build Site Authority and Multi-Channel Relevance in the Age of AI
The post explores how off-site SEO can no longer focus solely on link building as search behavior spreads across Google, AI tools, social platforms, and online communities. David White explains that with discovery becoming more fragmented and AI-driven, brands need off-site campaigns designed for multi-platform visibility, not just rankings, to stay relevant heading into 2026.
