Google has officially launched the “More Results” search button on mobile. Now it is possible to load additional search results beyond the first set of displayed results. This announcement was made through a tweet from Google’s @SearchLiason account, which confirmed that new “More results” will be replacing the earlier “Next” button which would show a new page for mobile search results.
Google states that the “More results” button will load more organic results initially before loading more relevant ads under organic results. These ads will appear for searchers utilizing the Google app on Android and iOS devices and main mobile browsers except Chrome for iOS.(Google states support for Chrome on iOS is coming soon).
