Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How To Get More Than a Laugh From Humorous Content Marketing
Ann Gynn explains that humor in marketing works best when it’s authentic, relevant to your audience, and tied to your brand’s goals. She stresses that humor alone isn’t enough — it should drive engagement, reinforce messaging, and build stronger connections rather than just chase laughs.
How to Resolve Duplicate Content
Duplicate content happens when very similar or identical material appears across multiple pages, which can confuse search engines about which version to rank. Meghan Pahinui explains that this often leads to visibility issues and suggests resolving it with methods like canonical tags, redirects, or consolidating content so the right page gets credit.
SEO
SEO vs. GEO: 5 Key Differences Despite the Similarities
Mateusz Makosiewicz explains that while both practices aim to connect audiences with helpful content, one focuses on ranking in search results while the other seeks brand inclusion directly in AI-generated answers. He highlights that effective strategies for the latter involve clear structure, fresh data, and authoritative mentions, which can drive high-intent visibility even if they don’t always generate clicks.
AI Search Strategy: The Seen & Trusted Brand Framework
Leigh McKenzie and Asif Ali share a Seen & Trusted framework to help brands gain visibility in AI-driven search. The approach emphasizes earning positive mentions across communities and reviews while also building enough authority and clarity through structured content, transparent data, and original research to be cited directly in AI answers.
Semantic SEO Explained: How to Rank Higher in the AI + LLM Search Era
Arthur Andreyev lays out what semantic SEO is: optimizing for meaning, context, entities and intent instead of just exact keywords. He explains why it’s more crucial than ever with AI Overviews, SERP features, and language models rewarding content that’s well-structured, comprehensive, and semantically rich.
Social Media
B2B social media marketing: 14 strategies for leads and reach
Michelle Martin explains that B2B social media should go beyond brand awareness and actively support relationship-building and lead generation. She highlights the importance of knowing your target industries, using a more human and authentic tone, choosing the right platforms, and consistently sharing helpful, trend-aware content while tracking results for continuous improvement.
The business value of social media is evolving
Aubree Schaefer argues that while most marketing leaders acknowledge social’s value in raising awareness, fewer can clearly show how it drives revenue or customer acquisition. She points out the key obstacles: inconsistent metrics, weak integration of tools, internal misalignment, and lack of exec buy-in.
Email Marketing
Sales email vs. cold call: When to use each, according to data
Michael Welch explains how to decide between sending a sales email or making a cold call, emphasizing that calls work best for stronger asks or senior prospects, while emails are ideal for scale, tracking, and lighter outreach. He also points out that timing, prospect level, and the nature of the request should guide which channel delivers the most effective results.
Abandoned cart email statistics: Insights and key metrics for boosting conversions
Petro Borysov shows that abandoned-cart emails are very effective for recovering lost sales, with stats like ~70% average cart abandonment, ~45-50% open rates, ~21% CTRs, and ~18% conversion after the email. He also emphasizes that personalization (subject lines, tailored offers), timing (first email within an hour, follow-ups at 24h / 48-72h), mobile optimization, and A/B testing are key levers to improve performance.
Link Building
Tony Yan outlines a link building playbook for sustainable/green packaging brands that emphasizes timely, verifiable content (like regulatory explainers, case studies, and innovation stories), plus partnerships, credible directories/certifications, and collaborations with NGOs or universities. He also stresses the importance of aligning claims with official standards (to avoid greenwashing), and using sector-specific hooks around new regulations (EU PPWR, U.S. EPR laws) to gain high-quality, defensive links.
