Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
What B2B Sales Reps Really Think About Content
Mike Carrozzo shares what he heard from 40 B2B sales pros about how content actually performs in live deals: reps lean heavily on case studies and short, practical assets like one-pagers, while long-form pieces (white papers, research reports) rarely get real customer engagement. He also highlights a “drop-off” after the sale, where content use and communication often go quiet—creating an opening for marketers to support retention with smarter post-purchase content.
How to Resolve Duplicate Content — Whiteboard Friday
Duplicate content happens when very similar (or identical) pages live at multiple URLs, which can confuse crawlers and lead to indexing/ranking problems. Meghan Pahinui breaks down practical fixes like 301 redirects, rel=canonical tags, and meta noindex (plus adding unique content when pages shouldn’t be merged). She also writes you can use site-crawl tools to flag groups of near-duplicate pages and prioritize what to clean up first.
SEO
How to Rank in ChatGPT for “Near Me” Queries in 2026
This post breaks down how “near me” prompts work in ChatGPT local search (location inferred, intent rewritten, then results pulled from sources like your site/listings and trust signals like reviews) and what typically blocks visibility, like inconsistent NAP, missing hours, or incomplete profiles. Navneet Kaushal lays out a practical playbook: claim and complete key listings (including Foursquare), keep citations consistent across major directories, respond to reviews quickly across platforms, add LocalBusiness schema, and publish answer-first FAQ content that matches conversational queries.
4 Ways to Increase Your Website Authority in 2026
Ana Camarena explains website authority as how trustworthy search engines and AI systems perceive your site, and why improving it can lift visibility across classic search and AI summaries. She outlines four practical levers: earn higher-quality backlinks via genuinely link-worthy assets, build topical authority by targeting the right keywords and clustering content, strengthen pages through smart internal linking and broken-link fixes, and grow brand mentions (even unlinked) across reputable sites/directories.
Fashion AI SEO: How to Improve Your Brand’s LLM Visibility
AI-driven shopping is pushing fashion brands to win visibility inside chat answers — not just rankings — by showing up as mentions, citations, and (best of all) product recommendations. Amy Copadis explains that LLMs tend to surface brands that have strong online consensus (credible third-party coverage, community chatter, reviews) and rock-solid consistency in their own product info (PDP details, sizing, care, availability). The playbook leans on getting featured in editorial shopping guides/roundups, strengthening accurate product pages and structured info, and tracking where competitors get picked up so you can close the gaps.
Social Media
Full Guide on the Best Times to Post on Social Media in 2026
Posting time affects reach because algorithms and recency signals can push fresh content higher in feeds, especially on platforms like Facebook/X, while Instagram also weighs engagement beyond just “newness.” Ervin Kalemi shares cross-platform windows (overall best: Monday and Wednesday mornings) and then breaks down platform-specific sweet spots (e.g., lunch hours for Facebook, mid-day for LinkedIn, early/late for TikTok) while recommending you validate the guidance with your own analytics and tests.
13 best social listening tools for brands [free + paid]
Social listening tools help brands track conversations (even when they’re not tagged), spot sentiment and trends, and set up alerts so teams can respond fast and turn insights into action. Chloe West compares 13 options across features and pricing (including free choices), then shares a simple framework for picking the right tool based on your goals, data sources, and reporting needs.
Email Marketing
Product Launch Emails 101: How to Write One That Gets Results (With Examples)
Email launch messages work best when they speak to a specific segment, spotlight the customer problem, and lead with benefits (not specs) using a clear CTA. Maxim Soloviev also maps out common launch formats (teasers, early access, main launch, feature spotlights, discount pushes) and backs it up with real brand examples plus a step-by-step checklist you can copy for your own sequence.
6 Best SendGrid Alternatives for Transactional Email (2026)
Samantha Bansil compares leading SendGrid alternatives for transactional email, focusing on deliverability, pricing, and ease of use for different team setups. She walks through options like Brevo, Mailgun, Postmark, Amazon SES, Mailtrap, and Mandrill, showing where each fits best depending on whether you want an all-in-one platform or a developer-first solution.
Link Building
Link Building Strategies: The Complete List
Brian Dean lays out a massive catalog of 170+ link building tactics aimed at helping you earn backlinks that boost authority and SEO, from basic outreach like asking contacts for links to more creative approaches like creating niche-specific content and reclaiming broken backlinks. The strategies are grouped by skill level (beginner → advanced) and cover everything from alumni directories and crowdsourced posts to resource outreach and event sponsorship, giving you a playbook you can pick and choose from depending on your goals.
