Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Remarkable Content Starts With a Great Interview: 5 Tactics To Try
Ann Gynn highlights how thoughtful preparation and creative questioning can turn ordinary interviews into valuable, engaging content. She shares five practical tactics—from deeper research to reframing questions—that help capture unique insights and elevate storytelling.
How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]
Lashay Lewis argues that an effective bottom‐of‐funnel (BoFu) strategy needs cross-team alignment—sales, product, and customer success must share insights like objections, true pain points, and feature value. She emphasizes using AI not as a lone creator but as a tool layered onto a strong human framework that draws from those insights. The goal is to close the “BoFu gap,” where content at the final conversion stage fails because communication is siloed.
SEO
7-Step Ecommerce Website Audit to Boost Conversions
Carlos Silva explains that auditing your ecommerce website involves rigorously testing both the technical infrastructure (load speed, mobile usability, security) and content strategy (navigation, keyword usage, internal linking) to enhance rankings, UX, and conversions. He emphasizes tackling critical errors first and instituting regular audits with tools like SEMrush and page-speed testers to keep your site optimized.
LLM Visibility: What It Is and How to Optimize for It
Si Quan Ong introduces the idea of LLM visibility—how often a brand shows up in AI-generated answers—and argues it’s becoming as important as search rankings. He outlines tactics like earning authoritative mentions, creating content LLMs favor, and fixing hallucinated URLs to strengthen brand presence in AI responses.
The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners
Mateusz Makosiewicz outlines how AI visibility—being cited in AI-generated summaries and tools—is quickly becoming critical for brands. He argues that traditional SEO foundations (good content, links, site structure) still matter, but you also need to earn brand mentions across trusted third-party sites and monitor how often and where your brand shows up in AI search results.
Social Media
LinkedIn ads: Everything you need to know in 2025
Liz Stanton explains that LinkedIn ads are powerful for reaching professional audiences and can help with brand growth, lead gen, and awareness. She walks through how to set up your account, choose campaign types (e.g. Accelerate vs Classic), design different ad formats, budget and bid strategies, measure what matters, and ways to optimize as you scale.
How to build your social media team for the future of marketing
Layla Revis explains how building a well-structured social media team helps balance creativity with data-driven execution. She highlights the importance of assigning clear roles across content, analytics, and community management to reduce burnout and maximize impact.
Email Marketing
11 Best Mailchimp Alternatives Compared (2025): Make the Switch
The post explains why many businesses outgrow Mailchimp—mainly due to rising costs and limited flexibility—and compares stronger alternatives like Brevo, ActiveCampaign, MailerLite, and others. It breaks down where each tool excels, from advanced automation and ecommerce integrations to affordability and ease of use, helping marketers match the right platform to their growth stage and budget.
Email Automation Ideas to Save Time and Build Relationships
Nicole Symon lists a variety of automated email ideas designed to strengthen relationships and reduce manual work—examples include welcome series, birthday/anniversary messages, re-engagement campaigns, abandoned cart reminders, post-purchase follow-ups, and feedback loops. She emphasizes how small businesses especially can set up these workflows using triggers, personalization, and regular measurement of metrics (open rates, CTRs, conversions) to improve results with minimal effort.
Link Building
Why Links Still Matter in the Age of AI Search
Erika explains that backlinks remain a critical trust and authority signal even as AI-powered search changes how information is surfaced. She emphasizes creating high-quality, contextually relevant content and earning editorial links from authoritative domains to improve the chances of being referenced in AI-generated answers.
