Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
AI-Generated Content 101 for Marketers and Creators
The post by Mateusz Makosiewicz explains that while AI-generated content offers speed and scalability, it often lacks authenticity and requires human oversight to build trust. He recommends using AI as a support tool for ideation and efficiency, while relying on human editing and brand voice to maintain credibility and genuine audience connection.
I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either
Ryan Law argues that companies should not hire a “content engineer” — a role focused on automating content creation — because it prioritizes scale and automation over originality, experimentation, and true quality. He believes that generative AI is becoming more accessible and easier to use, making specialized AI-engineering skills a short-term stopgap; instead, he would prefer hiring strong marketers and writers who can adopt AI, rather than AI experts who may lack marketing instincts.
SEO
What Are Keywords? Intro + How to Find and Use Them
In her post, Cecilia Meis defines keywords as the words or phrases users type into search engines to find information, products, or services. She explains that keywords guide content strategy, help search engines understand page topics, and influence conversion by attracting relevant users. Meis also distinguishes short-tail (broad, high volume) and long-tail (specific, lower volume) terms, showing how using them thoughtfully (with topic clusters, search intent, etc.) supports better SEO in 2025.
UX and SEO: A Guide for Winning the Searcher, Not Just the SERP
Despina Gavoyannis writes that UX (user experience) and SEO must work hand in hand — not as separate tasks — because how users interact with a site (clicks, scrolls, bounce rates) feeds into search engine models over time. She lays out practical steps like improving site architecture, navigation, page layout, internal linking, and performance so that pages are both discoverable and enjoyable to use.
Healthcare SEO in 2025: Strategies to Attract More Patients and Boost Visibility
Nick Altimore explains that healthcare SEO hinges on building trust through accurate, compliant, and patient-focused content supported by technical best practices like site speed and schema. He highlights the importance of local SEO, reviews, and transparent credentials to boost visibility and attract patients effectively.
Social Media
Facebook reach: What it is and how to increase yours quickly
In her post, Jacqueline Zote explains that it is the number of unique users who see your post or page (not counting multiple views) and breaks it into organic, viral, and ad reach. She also provides strategies to boost reach—such as optimizing content formats, posting consistently at the right times, using video/Live formats, and leveraging ads and groups to amplify visibility.
Can you schedule posts on Bluesky? Yes, here’s how
This post explains how you can schedule Bluesky posts despite its lack of native scheduling tools, using Hootsuite’s dashboard to compose, schedule, and manage posts. The author, Christina Newberry, walks through the steps to connect your account, draft content, and set publish times, along with best practices like pausing posts during shifting contexts and adding tracking parameters.
Email Marketing
How to Optimize Holiday Email Marketing Campaigns: 7 Proven Strategies
In his guide, Sean Tinney shares 7 strategies to make holiday email campaigns perform better—focusing on mobile-first design, well-timed sends, smart automation, segmenting audiences, crafting compelling subject lines, designing for conversions, and ongoing measurement.
12 Best HubSpot Competitors (2025)
This post presents a comparative analysis and ranks top alternatives to HubSpot, including Mailchimp, ActiveCampaign, Zoho CRM, and others. It highlights where each competitor might be a better fit (e.g. lower cost, simpler features) and outlines HubSpot’s strengths across marketing, sales, CRM, automation, and integrations.
Link Building
Link bait content: Earn backlinks and boost SEO naturally
Zoe Ashbridge defines link bait as compelling content deliberately created to attract natural backlinks — content so valuable, interesting, or unique that others want to reference it.
She walks through the psychology behind what makes link bait work (novelty, ego, emotional triggers), describes types like original research, trend reports, interactive tools, and guides, and emphasizes that promotion and strategic outreach are still needed to amplify its impact.
