Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How to Scale Your Content Marketing For Measurable Business Growth
In today’s digital age, content marketing has become an essential strategy for businesses looking to grow and expand their reach. However, simply creating content is not enough. To truly scale your content marketing efforts and achieve measurable business growth, it is important to develop a strategic plan. In a post, Michael Brenner highlights key steps to effectively scaling content marketing. By following these steps, businesses can achieve measurable growth and drive long-term success.
Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference
In his post, Robert Rose discusses the difference between classic content and evergreen content, highlighting why it is important for marketers to understand this distinction. Classic content refers to pieces that were highly popular and influential during a specific period. Evergreen content, on the other hand, is content that remains relevant and valuable to readers over an extended period. Marketers need to be aware of this difference in order to create and promote content that will have a lasting impact and provide long-term value to their audience.
SEO
Maximizing SEO with Faceted Navigation: A Comprehensive Guide
Search engine optimization (SEO) is crucial for businesses looking to maximize their online visibility and attract more organic traffic. One key aspect of SEO that is often overlooked is the use of faceted navigation. Faceted navigation refers to the filtering options that allow users to refine their search results on a website. In his comprehensive guide, Navneet Kaushal explores how businesses can harness the power of faceted navigation to enhance their SEO efforts.
SEO Content Strategy: Tactics, Tips, & Tools to 10X Traffic
In today’s digital landscape, having a strong SEO content strategy is crucial for businesses looking to drive traffic and increase their online visibility. Mallory has written a comprehensive post that provides valuable insights into the tactics, tips, and tools needed to 10X traffic. With search engines constantly evolving, it’s important to stay up-to-date with the latest SEO techniques. Mallory’s post offers a wealth of information on how to optimize content for search engines. Additionally, she highlights various tools that can assist in measuring and improving SEO performance.
The Power of PPC and SEO Working Together
Two key components of a successful online strategy are pay-per-click (PPC) advertising and search engine optimization (SEO). While these two strategies may seem distinct, they actually work best when implemented together. PPC advertising allows businesses to bid on keywords and display their ads at the top of search engine results pages (SERPs). On the other hand, SEO focuses on optimizing a website’s content and structure to improve organic search rankings. Sydney Go’s post highlights the effectiveness of these two digital marketing strategies working together.
Social Media
The New Best Practices for B2B Social Media Marketing
Social media has become an integral part of any marketing strategy, especially for B2B companies. However, the best practices for B2B social media marketing are constantly evolving, and businesses need to stay updated on the latest trends and strategies. Joshua Nite’s post provides valuable insights into the new best practices for B2B social media marketing. By following these new best practices, B2B companies can enhance their brand reputation, generate leads, and ultimately boost their bottom line.
From Likes to Leads: Supercharge Your Social Media Marketing with Real-Time Strategies
Social media marketing has become an essential tool for businesses to reach and engage with their target audience. However, simply accumulating likes and followers is not enough to drive real business results. To truly supercharge your social media marketing efforts, it is important to implement real-time strategies that can help convert those likes into meaningful leads. Johanna Abegail Vargas, in her insightful post, explores the various techniques and tactics that businesses can employ to maximize the impact of their social media marketing.
Email Marketing
The Ultimate Guide to Boosting Engagement in Email Marketing
In the world of digital marketing, email marketing continues to be a powerful tool for businesses to engage with their audience. However, simply sending out emails is not enough to drive results. That’s why Jessica Lunk’s post on boosting engagement in email marketing is a must-read for any marketer. Lunk provides valuable insights and practical tips on how to optimize your email campaigns to increase open rates, click-through rates, and overall engagement.
Mastering the Art of Email Marketing: 5 Key Considerations for Success
Email marketing has become an essential tool for businesses to reach out to their customers and prospects. However, mastering the art of email marketing requires careful consideration of several key factors. In his insightful post, Brian Jones shares valuable tips and strategies to help businesses achieve success in their email marketing campaigns. By following the tips and strategies outlined by Brian Jones in his informative post, businesses can enhance the effectiveness of their email marketing campaigns and achieve greater success in reaching their goals.
Link Building
The Impact of Google’s Helpful Content System on Link Building
In the ever-evolving world of SEO, Google’s latest update to its content system has had a significant impact on link-building strategies. As outlined in Vince Nero’s post, this update focuses on prioritizing helpful and informative content rather than simply focusing on the number of backlinks. This shift has forced SEO professionals to reassess their approach to link building and place a greater emphasis on creating high-quality content that provides value to users. By rewarding websites with useful and relevant content, Google aims to improve the overall user experience and ensure that search results are more accurate and reliable
