We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engines
Google Enhances Links in AI Mode & AI Overviews
Google has introduced several improvements to links within AI Mode and AI Overviews, including better visibility for source links, hover previews on desktop, and clearer access to subscribed content. The update is aimed at improving content discovery and helping users navigate to trusted sources more easily.
Google Tests New Anchor Links & Favicons in AI Mode
Google is experimenting with redesigned anchor links and larger favicons inside AI Mode results. The changes appear to make citations more prominent and clickable, potentially improving user interaction with source websites.
Google Testing Gemini 3 Model Options in Search
Google is reportedly testing Gemini 3 model options directly within Search, signaling deeper AI integration into the search experience. This could give users more flexibility in how AI-powered search responses are generated and displayed.
Microsoft Says Bing’s 1 Billion Monthly Users Are Human
Microsoft stated that Bing now sees over 1 billion monthly users, emphasizing that the traffic comes from real human usage rather than automated bots. The announcement highlights Bing’s continued growth amid increasing AI-driven search adoption.
Bing Explains How Grounding Differs from Traditional Indexing
Microsoft’s Bing team shared insights into how “grounding” works in AI search systems compared to standard search indexing. The discussion focused on how AI models connect generated responses to reliable web sources in real time for greater accuracy and relevance.
PPC Related News and Updates from Major Search Engines
Microsoft Ads Expands Custom Columns for Conversion Metrics
Microsoft Ads has expanded custom columns support to include all conversion metrics, giving advertisers more flexibility in campaign reporting and performance analysis. The update allows deeper customization of reporting dashboards.
Google Ads Introduces Journey-Aware Bidding & Budget Pacing Updates
Google Ads has launched journey-aware bidding, enabling campaigns to optimize bids based on a user’s position in the buying journey. Google also introduced new budget pacing controls designed to improve campaign spend efficiency and performance forecasting.OpenAI Launches Self-Serve Ads Manager for ChatGPT
OpenAI has introduced a self-serve Ads Manager for ChatGPT, allowing businesses to create and manage ad campaigns directly within the platform. The move signals OpenAI’s growing push into performance advertising and monetization.
