In a finding that is not very surprising for brands on Facebook, paid reach is far greater than organic reach on social networks as per a new Adobe report. It says that impressions for posts which are organic on social networks for the brands are down 50% this year as against last year. Conversely, paid impressions have risen by 5% in the same duration of time.
ComScore Co-Founder and Executive Chairman Emeritus Gian Fulgoni talks about Facebook's phenomenal growth
ComScore's Co-Founder and Executive Chairman Emeritus Gian Fulgoni has given an emphatic confirmation that Facebook has delivered about a billion more desktop video views as compared to YouTube in the month of August this year. Fulgoni discussed this news in an interview with Beet.tv.
Facebook took a major step towards showing relevant ads to users, irrespective of the device they use. The social network officially introduced Atlas at the Advertising Week 2014 in New York. The revamped Atlas will allow advertisers to be a part of the online and offline process & show ads even when the users are not on the social network itself. The news of the launch was reported earlier this month by Ad Age and The Wall Street Journal.
According to a new report by eMarketer US adults will spend an average of 21 minutes everyday on Facebook in 2014. This is equivalent to one-third of the time they spend on social networks each day, 6% of time spent with digital devices and 2.8% of time spent with all media.
Facebook has updated the way it ranks posts on its News Feed to make sure users do not miss out on posts or stories that are relevant at a particular moment. This will improve the way posts which are important at a particular time are showed in the News Feed apart from the other updates that are constantly posted on your wall.
Facebook has created a new page Facebook Media, highlighting how public figures and media organizations are using the social network in extraordinary ways to connect with their audience. Facebook uses the page to share data, best practices, success stories and videos to help you understand how you can improve your impact on Facebook.
Here are the key components of the new page:
If you are a page manager on Facebook, here is a good news for you. The social media giant has silently introduced a new feature this week for page managers enabling them to toggle between their personal and business pages. The option of switching between pages has been available but now you can do so in spontaneous situations including commenting or liking on a page or in a post displayed in the News Feed.
Just about a week ago, Facebook made a few changes in the Power Editor Interface and into the hands of marketers. The changes included a new bulk import option for ad targeting types and a better preview pane for News Feeds ads. Facebook quietly rolled out these changes on 4th September, but is scaling the capability globally in the next few weeks.
Facebook users are without a doubt now watching more videos. The ALS Ice Bucket Challenge alone has more than 17 million videos which has managed to garner 10 billion views by 440 million people between 1st June and 1st September.
Facebook after getting more than 1 billion daily views has announced that it will start displaying view counts on video to help people discover new and popular videos.
Facebook has a good news for page owners, the social media giant has announced new features to help page owners promote their events and see how well they are performing.
Every month, 400 million people across the globe connect with friends and discover events taking place in their communities. Nearly 30% of these events including community events, concerts as well as special nights at restaurants and bars are created by Facebook pages.