Facebook finally hits the shelves with its ad unit, called “lead ads”, which had been in beta test since June.
Available to all marketers worldwide in 30 different languages, the “lead ads” comprises of a two-click process, where consumers tap an “add button” and then get agreed for the submission of their auto-filled name, phone number and email address to get a quote, a follow-ups sales call or many more. Such personal information has already been part of Facebook users’ profiles, allowing for the easy second step.
Facebook will soon start passing browsing data from apps and websites that utilize its Like, Share or Send buttons into its ad systems. Announcing through one of its blog posts, Facebook said, “We are continuing to roll out online interest-based advertising and will now begin including information from pages that use Facebook’s Like button and similar social features, as we announced last year.”
Facebook, through one of its blog posts, today announced that it has come up with a number of updates to pages whereby business owners will be able to engage themselves in a better way with their audience on mobile devices.
Facebook has announced the addition of new capabilities to Conversion Lift that will help marketers in understanding exactly which of their Facebook ads are best propelling their ad objectives. The updated Conversion Lift measurement tool will also help advertisers in making more informed marketing selection, so that they can make continuous growth in their business.
Founder and CEO Mark Zuckerberg, through one of Facebook posts, has reported that on Monday they have passed a milestone of 1 billion users in a day, and surpassed the 10-figure mark for the first time.
CEO Mark Zuckerberg reported, “On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family. When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.”
Facebook recently introduced several new messaging options for Pages, including the ability to respond to Page comments via private message.
Facebook has released a guide to help Page admins better understand how they can maximize their use of private messaging to help boost response rates and increase conversion. It is one of the best ways to use messaging as a business communication channel.
Facebook is offering 36 new "cover art themes," for Facebook-made “Events.” Facebook says that 55% of all event activity takes place on mobile, where it could be quite hectic to include cover art for an event. The aim of these illustrations is to add zing to the concert postings, birthday invites, and the like.
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