Facebook announced the launch of Instant Articles- a new way to read and consume content that improves the user experience over the experience encountered in Facebook’s mobile app.
Instant Articles will first be available on Facebook for iPhone with a limited set of stories available from select publishers. The company states Instant Articles will continue to be developed over the coming months, with changes to be made according to user feedback.
Facebook has added a Call Now feature to their local awareness ads. The new call to action button joins the Get Directions button, which was part of the launch of local awareness ads last October.
With this new feature, when Facebook users will click on the Call Now button, their phones will automatically dial the advertiser’s number, enabling them to get information or make reservations or appointments.
With the buzz that organic search for Facebook Pages shrinking to next to nothing, there could be a possibility of drop in brand engagement on the social network. But according to a new report from analytics provider Simply Measured this is not the case, at least not for major brands.
Reports suggest Facebook is using its index of more than one trillion posts to make it easier to share links on mobile. It has been observed that it gets difficult for Facebook's mobile users to search and share links from their devices, and the social platform is hoping to remedy the problem by offering an "Add a Link" button to some iOS users' screens alongside the options to share photos or location.
Facebook announced the launch of its carousel ad format, which is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile apps ads will be enabled to support up to 5 images, with links, adding that advertisers using the format have seen costs per conversion 30% to 50% lower than single-image link ads and costs per click 20% to 30% lower.
In the league of becoming a mobile company, Facebook has not abandoned desktop altogether. They announced last week that developers of Facebook applications can now add video to their desktop app ads.’
The addition of video creative to mobile app install ads was first launched in October 2013, and this functionality was added for mobile app ads via Power Editor last December.
Facebook announced that 40 million SMB’s have active Facebook Pages. That is up from the 30 billion mark that Facebook said to have achieved last June. To further support these businesses, Facebook will host a series of “Boost Your Business” events in the coming months. Facebook is also rolling out live chat support for advertisers in the US, UK and Ireland (with plans to add it in more countries later this year).
Facebook announced a new feature for its Messenger app on iOS and Android platforms: video calling. Now, Messenger users will be able to have a face-to-face chat!
Facebook announced the news on their official blog, and told more about the new feature:
Facebook is stepping ahead in the world of local search with the testing of its latest app “Hello.” Hello will enable mobile users to search for people on Facebook, as well as businesses using either their specific company name or category. Once found, users can call with one tap. This is presumably similar to Google's tap-to-call feature. The app also enables to get directions to the location.
CEO Mark Zuckerberg announced that Facebook is now soaring past 4 billion video views a day on the network. That is higher than the numbers released in January and quadruple the daily views reported in September.