SocialBakers, a social media analytics firm has just taken the Facebook video versus YouTube video match to a whole new level. Batting for Facebook videos, it had made the prediction that the number of natively uploaded videos would exceed YouTube videos two months ago. Now, the social media analytics firm has said the prediction has come true.
Ever since the introduction of Say Thanks videos last month on Facebook, gratitude fever has hit the social network. More than 200 million Say Thanks videos have been created & shared so far.
Facebook also revealed that during the peak of Say Thanks trend, 3.3 million videos were being created every hour and the top 10 countries using this feature were:
Facebook has announced that it will no longer provide results from Bing, when users will conduct search on the social network. The update is a part of a broader change that Facebook wants to bring in its approach to search. The change was reported by Reuters and confirmed by a Facebook spokesperson in an email to Search Engine Land saying:
Facebook will soon introduce the call-to-action buttons for web pages indicating that the feature will be launched in the US within the coming few weeks and globally next year, though several page administrators have already accessed the features before the official announcement by the Facebook.
The 7 calls to action to be available for pages are as follows:
- Book Now
- Contact Us
To assist publishers connect more effectively with their audience Facebook has announced organic targeting and a fresh set of tools and enhancements to insights as well as analytics.
Here’s a brief summary of the fresh tools:
Facebook has made it easier to target posts more accurately for Pages. This is akin to how ads can be targeted and boosted based on certain audience interests. This capability is being extended by Facebook to all organic posts.
Around 2 years following the launch of Facebook’s Graph Search on desktop, it has announced that this feature will now be introduced for mobile devices. Heeding user feedback from the time since the Graph Search was first rolled out, Facebook is now introducing the impactful desktop feature to mobile users.
Shoppers buy new gadgets in Holiday season and Facebook has taken steps to enable developers to get their applications onto these devices. Enhancements in the mobile app ads are being made with the aim of improving in areas such as purchasing, creating, and targeting options. Facebook just announced the following improvements to mobile app ads on December 2, 2014:
Facebook Ad insights currently possess additional features namely delivery and spend ratings. Both of these provide marketers a more comprehensive look regarding the way ads are presently performing.
A latest addition is the Relevance Score. This refers to a rating on a 10 point scale which measures how well audiences are reacting to the ad. The calculation of this occurs after around 500 impressions are received by the ads.
When it comes to Facebook, local pages far outperform global pages in terms of engagement. A recent study by Socialbakers revealed that local pages outperform because of the quality & frequency of localized content.
The social media analytics platform, Socialbakers examined more than 800 global pages and 5,000 local pages. It saw that while global & local pages promote same percentages of posts, the latter dominated in terms of interactions per 1,000 fans for pages of all sizes.
The new third-party app HashAtIt allows users to search for hashtags on Twitter, Facebook, Instagram, and Pinterest simultaneously. At present, the app can only be used by iOS and Facebook application users but it is soon coming to Android.
Here’s a screenshot of how the app provides data: