It is a celebratory and happy moment for Facebook as they achieved 2 Million advertiser milestone. Sheryl Sandberg, Chief Operating Officer and Facebook co-founder and CEO Mark Zuckerberg acknowledged On Facebook for Business Post:-
“There are now more than 2 million active advertisers on Facebook, and we have just two words to say to each one of you: Thank you.
Facebook updated their ad targeting domain by adding new categories to it. These new categories will enable the advertisers to focus on the 87th Academy Awards, ICC Cricket World Cup 2015 and Asian Americans. Fialkov Digital shared the screenshots of the new targeting options.
Here is Facebook’s description of the Asian-American targeting option:
When Facebook counts ad impressions, they charge only when the ad is seen by a real person. In other words, they measure ‘viewed’ impressions rather than ‘served’ impressions.
Served impression is counted as long as an ad appears somewhere on the page (such as below the fold), even if the user never sees it. Viewed impression gets counted when the ad is displayed on a user’s screen.
Marketers who were looking forward for help with Facebook campaigns have a new domain to turn to. Facebook announced the launch of their Marketing Partners program and site which replaces the former Preferred Marketing Developer Program.
Facebook announced its rebranding plan in October itself. The new program is designed to match third party providers of marketing services related to Facebook with business seeking aid with their Facebook efforts.
Facebook brings a joyous time for retailers, as they announced a new ad type : Product Ads. This new launch will help marketers advertise specific products to people specifically, by using automated avenue. Advertisers will now have the potential to promote specific or multiple products in their catalogs to various audiences.
Long gone are the days when brand pages had easy time reaching their fans with photos. In a major reversal it has been revealed in the new data from social media analytics company Socialbakers that photo posts are now the worst performing of all posts by Facebook brand pages. Photo posts are half as likely to be seen as videos, which is now the new king of engagement on the Facebook platform.
Like Google, Facebook also uses a mix of bid price and relevance scoring to determine whether the ads should be shown. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company has decided to expose the “relevance scores” to marketers.
Facebook released a new feature Place Tips, which offers range of content, information & recommendation of places. With Facebook’s new launched feature Place Tips , you can now get friend’s recommendations and information about the places and things you like. Place tips will show useful, relevant and enjoyable & interesting information about the place you are at. Tapping on place tips won’t post on Facebook, or show it on your news-feed that where you are.
During Facebook’s quarterly earning call, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views per day. That’s up from 1 billion daily views Facebook reported in September. The statistics is making people wonder that Facebook is becoming a challenger to YouTube.
It has been easy to measure how Facebook ads are performing on the basis of clicks and likes, but sales could never be figured out. But now, with Facebook’s new tool, one can measure the amount of new business they get from Facebook ads, specially offline, as said in an announcement today.