eMarketer has come up with new statistics and predictions for the popular social network Facebook. The social network although has millions of users spread in every part of the world but India, Brazil, Russia, Middle East, and Africa have the highest number of Facebook users. eMarketer has published an estimated usage statistic of Facebook on the basis of region and country, for the coming years.
It's a big day for Page owners who are looking forward for ways to promote their Pages, as Facebook has announced a global roll out of Promoted Pages Likes. It will be an easier way for Page owners to run ads and promote their Pages.
Promoted Pages Likes will allow Page owners to create ads with the motive of earning new fans directly from their Page. Facebook made the feature first available to U.S. businesses in December 2013.
Advertisers can now target the users on the basis of their activities across the desktop, mobile channels, outside of Facebook, and even offline.
It seems Facebook is trying to gain the attention of more advertisers by providing more actionable data of its users, including shopping patterns, loyalty programs, and email lists.
Facebook has renamed its mobile application feature "Nearby" as "Local Search". Nearby was introduced as a friend-finder tool wherein users could search for specific places, browse categories, and give rating. The feature soon became a way to find local business recommendations.
Many users who are still unaware of the change in functionality of the tool will get a hint with the name change.
Facebook has announced that it has acquired the design team design agency, Hot Studio. This agency is based out of San Francisco and New York. The task of this newly acquired team is to build new tools for businesses on the social networks.
Facebook has recently acquired Storylane a comparatively young social website build around sharing stories. The price of acquisition is not yet know.
Storylane informed about the acquisition on Friday in a blogpost stating that their teams will be joining Facebook. Storylane's Jonathan Gheller stated that, “ After a lot of discussions with Facebook about how our teams might work together to have even greater impact, we are announcing today that the Storylane team will be joining Facebook.”
Facebook has announced a new design for the News Feed. The aim of this design is to provide the Facebook users with a unified experience across mobiles, tablets, laptops and desktops. Also, the content and visuals on the News Feed have been visually enhanced. Here are some of the kep features of this update:
Content Based Feeds: The new design will feature multiple News Feeds. They have been divided under the following categories:
Facebook is all set to roll out a new look for its News feed. Facebook sent invites to correspondents inviting them to "Come see a new look for News Feed." The event is going to be held at the Facebook campus in California on 7th march 2013.
Facebook has been testing new designs for its Timeline for a while now. However, this event will specifically focus on the new News feed.
Facebook Graph Search is finally up in beta mode. However, it is quite different than what the people had speculated. They haven’t exactly put their nose against Google. What they have arrived with is completely different from Google, or other search engines for that matter. It is a new kind of search.
Facebook has launched a new conversion measurement tool. This tool will be extremely useful for online marketers looking for a link between social ads on Facebook and online sales. As per a report in Reuters, Facebook was swamped with requests for this feature. David Baser, Facebook’s ads product manager said, "Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses and marketers.” The Conversion tool will track all conversions including: sales, to registering for newsletter, or taking any other desired action.
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