With the most mentioned drop in Facebook pages’ organic reach, page admins of event heavy pages, such as those for music artists have been taken aback. Facebook launched a new feature this week aimed at solving this issue.
All pages on desktop and mobile will now be featuring subscribe buttons in their events sections and users who click those buttons will receive the same types of notifications that they would see from other users’ events.
Now users will be able to embed videos directly on their site without its supporting post on Facebook. Facebook also has a beta test that enables comments on publishers’ sites to sync to their Facebook Page and vice versa.
Facebook announced the newly launched features at its F8 developers conference in San Francisco.
Keeping in track the co-relative and co-dependent relationship between Facebook and its advertisers, Facebook launched new free educational resources for both big and small marketers on its platform.
Blueprint is a new program for training brands on the best practices for advertising and marketing campaigns.
It combines online courses with in-person training and provides certifications for brands that “master” Facebook marketing.
Who does not believe in the power of images? It is one of the most used media to engage audience. The social network giant, Facebook, provided a cheat sheet to help the brands determine what to look for in images for their ads.
Facebook introduced these tips:-
Facebook, the social network acquired TheFind, a shopping search engine with an index of 500 million products across 500,000 stores. TheFind’s technology helps the signed-in users to personalize their shopping experience, who are given the choice to tie in their Facebook accounts, making it possible to tailor their experience based on Facebook likes. TheFind also has a product ranking engine that identifies popular products and stores for each search.
Facebook remains persistent in empowering its advertisers with deeper data, thanks to the new rollout by the social networking site- Topic Data. Topic data enables marketers on the social network to drill down the data of what users are saying about events, brands, subjects and activities, completely anonymous, and Facebook said they teamed up with social data provider DataSift on the initiative.
It is a celebratory and happy moment for Facebook as they achieved 2 Million advertiser milestone. Sheryl Sandberg, Chief Operating Officer and Facebook co-founder and CEO Mark Zuckerberg acknowledged On Facebook for Business Post:-
“There are now more than 2 million active advertisers on Facebook, and we have just two words to say to each one of you: Thank you.
Facebook updated their ad targeting domain by adding new categories to it. These new categories will enable the advertisers to focus on the 87th Academy Awards, ICC Cricket World Cup 2015 and Asian Americans. Fialkov Digital shared the screenshots of the new targeting options.
Here is Facebook’s description of the Asian-American targeting option:
When Facebook counts ad impressions, they charge only when the ad is seen by a real person. In other words, they measure ‘viewed’ impressions rather than ‘served’ impressions.
Served impression is counted as long as an ad appears somewhere on the page (such as below the fold), even if the user never sees it. Viewed impression gets counted when the ad is displayed on a user’s screen.
Marketers who were looking forward for help with Facebook campaigns have a new domain to turn to. Facebook announced the launch of their Marketing Partners program and site which replaces the former Preferred Marketing Developer Program.
Facebook announced its rebranding plan in October itself. The new program is designed to match third party providers of marketing services related to Facebook with business seeking aid with their Facebook efforts.