Facebook

Facebook Introduces Facebook Media- Highlighting How Public Figures Use Facebook to Connect with Audience!

Sep 19, 2014 | 851 views | by Ritu Sharma
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Facebook has created a new page Facebook Media, highlighting how public figures and media organizations are using the social network in extraordinary ways to connect with their audience. Facebook uses the page to share data, best practices, success stories and videos to help you understand how you can improve your impact on Facebook.

Here are the key components of the new page:

Facebook Introduces New Feature for Page Managers!

Sep 19, 2014 | 909 views | by Ritu Sharma
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If you are a page manager on Facebook, here is a good news for you. The social media giant has silently introduced a new feature this week for page managers enabling them to toggle between their personal and business pages. The option of switching between pages has been available but now you can do so in spontaneous situations including commenting or liking on a page or in a post displayed in the News Feed.

Facebook Gives Marketers More Control over Ads with Changes in Power Editor!

Sep 12, 2014 | 1,213 views | by Ritu Sharma
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Just about a week ago, Facebook made a few changes in the Power Editor Interface and into the hands of marketers. The changes included a new bulk import option for ad targeting types and a better preview pane for News Feeds ads. Facebook quietly rolled out these changes on 4th September, but is scaling the capability globally in the next few weeks.

Facebook Adds Video View Counts to Let Users Discover New & Popular Videos!

Sep 9, 2014 | 1,109 views | by Ritu Sharma
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Facebook users are without a doubt now watching more videos. The ALS Ice Bucket Challenge alone has more than 17 million videos which has managed to garner 10 billion views by 440 million people between 1st June and 1st September.

Facebook after getting more than 1 billion daily views has announced that it will start displaying view counts on video to help people discover new and popular videos.

Facebook Introduces New Tools for Advertising Events in News Feed!

Aug 29, 2014 | 1,169 views | by Ritu Sharma
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Facebook has a good news for page owners, the social media giant has announced new features to help page owners promote their events and see how well they are performing.

Every month, 400 million people across the globe connect with friends and discover events taking place in their communities. Nearly 30% of these events including community events, concerts as well as special nights at restaurants and bars are created by Facebook pages.

Facebook lets Advertisers Target Users on the Basis of Network Connection!

Aug 28, 2014 | 1,127 views | by Ritu Sharma
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The social media giant, Facebook has announced the launch of a new feature which allows advertisers to reach users on the basis on the network connection including 2G, 3G or 4G used by them while accessing Facebook.

Facebook Updates News Feed to Reduce Click-Bait Headlines and Show Links in the Best Format!

Aug 26, 2014 | 1,109 views | by Ritu Sharma
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Facebook has announced a couple of improvements to News Feed to increase the visibility of interesting posts and reduce the appearance of spammy stories. The first improvement reduces the frequency at which click baiting headlines appear in News Feed and the second update is to help users see shared links in the best format.

Reducing Click-Baiting Headlines

Facebook Introduces Analytics for App Links, 3 Billion Urls Created!

Aug 22, 2014 | 1,225 views | by Ritu Sharma
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Facebook is now rolling out analytics for App links. The announcement was made via a newly created blog on the AppLinks site. This is an effort to make mobile web less frustrating and help developers to measure results in a better way. The data available is simpler but it is a step to convince developers to use it for sending traffic between apps.

Facebook Introduces Cross-device Reporting for Facebook Ads!

Aug 14, 2014 | 1,131 views | by Ritu Sharma
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Facebook has launched cross-device reporting for Facebook ads. It will enable the advertisers to find out how people are balancing their desktop, mobile, and tablet before making a conversion. The value of website conversion can also be found out by cross-device reporting.

Facebook talked more about this new capability in its blog:

Visual Content Rules the Facebook – Confirms Study after Analyzing 1.5 million posts

Aug 11, 2014 | 1,193 views | by Ritu Sharma
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If you are not sharing your content on Facebook, you probably are missing out on a big opportunity. Facebook has 1.28 billion users and there's no probability you will reach out to event 1 percent of them. However, if you get heard by even 0.1 percent, it's a huge number.

But the question here is, how are you going to grab the attention of this 0.1 percent audience? The answer is – with a well-written status update.