Faceboook has revealed that it has made to major changes in how the News Feed displays news content. Post changes, viewers will be able to see up to three related articles on clicking on an article. Along with this, the comments on a story you have already seen may "bump" into that story back up in your feed.
Facebook is now and then coming up with a number of advertising updates, which is making it difficult for marketers to remember all the specifications & dimensions of Facebook Ads.
To brush up your Facebook ad skills, here's an infographic by TechWyse that captures the most vital details & requirements for Facebook ad units.
Research firm eMarketer projected a growth of 37.4 percent in the number of social network users in India in 2013. Adding more to the revelation, eMarketer said that if the country maintains the similar rate, it is likely to have the largest Facebook population globally by 2016.
eMarketer has also cited Mexico and Indonesia as the countries where the number of users of the social network are growing with the rate of 28.17 percent and 21.1 percent respectively, in 2013.
Facebook is now official about the improvements in the post-scheduling process and an easier way for page administrators to upload the photos.
Announcing the updates in a post on its Business Page, Facebook said that the new post-scheduling feature is already available to page admins while the photo-uploading improvements will appear soon.
The announcement post revealed more details about the new Page Composer features:
Facebook has announced that it has 25 million active small business (SMB) pages. The number was shared at the Dreamforce conference in San Francisco. In the third-quarter earnings announcement, Facebook revealed to have 20 million SMBs on the site.
Facebook has made a couple of announcements around the holiday season, which will definitely do good to the marketers. Here are the details of the new release:
New Partner Categories for Facebook Ads
Advertisers can have up to 1,000 ad partner categories in Power Editor, the online mass and post editing tools of Facebook. Earlier, the limit set was 500. To access the new categories, re-download Power Editor.
A significant addition was made to the iOS application version 6.6 for Facebook, which will give users the ability to edit posts & comments.
The other features of the updated application are:
- It will let users tap to see the changes to edited posts and comments
- Users can add photos to comments
- Emoticons to posts on the Timeline of other users (only English) can be added
As soon as your Facebook page gets closer to a milestone, Facebook will prompt you to promote it more. Marketing on Facebook is not about likes but the total number of likes does provide an opportunity to page administrators to shoot for.
Matteo Gambo of Wimdu was prompted by Facebook to promote his page, at it was approaching 80,000 likes. Here's a screenshot:
Facebook has announced the arrival of new retargeting options, which will no longer force advertisers to go through Facebook Ad Exchange (FBX) to manage their retargeting campaigns on Demand-side platforms (DSPs). The management of retargeting programs can now directly be done through Facebook's interface.