Facebook Ad insights currently possess additional features namely delivery and spend ratings. Both of these provide marketers a more comprehensive look regarding the way ads are presently performing.
A latest addition is the Relevance Score. This refers to a rating on a 10 point scale which measures how well audiences are reacting to the ad. The calculation of this occurs after around 500 impressions are received by the ads.
When it comes to Facebook, local pages far outperform global pages in terms of engagement. A recent study by Socialbakers revealed that local pages outperform because of the quality & frequency of localized content.
The social media analytics platform, Socialbakers examined more than 800 global pages and 5,000 local pages. It saw that while global & local pages promote same percentages of posts, the latter dominated in terms of interactions per 1,000 fans for pages of all sizes.
The new third-party app HashAtIt allows users to search for hashtags on Twitter, Facebook, Instagram, and Pinterest simultaneously. At present, the app can only be used by iOS and Facebook application users but it is soon coming to Android.
Here’s a screenshot of how the app provides data:
While Facebook is firm about holding on to its real-name policy, it is giving users more options to add alternative names in their accounts.
Recently, Facebook has added one more feature to let users choose to add following types of alternative names in their accounts:
- Maiden name
- Alternate spelling
- Married name
- Father's name
- Birth Name
- Former name
Facebook has announced that users will see fewer promotional posts from Facebook Pages, which is definitely going to impact businesses that are using the social network as advertising platform.
Social media giant Facebook has recently announced the launch of a fresh and new Places Directory. This is coming out as a local search site, though it’s more of a “guided browsing” at present.
It was only a day after Mark Zuckerberg mentioned that social network was working on adding more ways to let the users control content that appears on News Feed, Product Manager, Greg Marra announced the coming of new News Feed settings.
Facebook advertisers will now be able to see analysis of their ads on the basis of audience, budget, bid, and targeting. Thanks to Ad Grader, a third party tool, which will analyze News Feed ads and offer grade & tips for improvement, free of cost.
The Ad Grader will analyze News Feed ads to provide grade (A through F). It will also give actionable tips so that brands can improve their ad units.
Facebook appears to be revamping its presentation of the reviews of pages for local places. This is alongside the accompanying scores in the 5 star rating system. The procedure for letting people post ratings and reviews in the page remains the same, but the look has changed.
Regardless of a minimal decline during Q3 2014, Facebook has still managed to garner about nearly one-quarter of the social referrals to over 300,000 international websites as reported by Shareaholic. The content amplification online platform's recent report points to these findings.
Facebook saw its total share of social referrals fall by 4.41% during Q3, but its totals were four times higher than that of Pinterest, its closest contender, according to Shareaholic.