Facebook

Facebook Drives 23.39% of Overall Referral Traffic, Says Report!

Jul 22, 2014 | 1,142 views | by Ritu Sharma
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Shareaholic Social Media Traffic Report reveals, Facebook is the leader of social media referral traffic. Out of the 8 social networking sites, only Facebook drove a greater share of traffic at the end of Q2 as compared to Q1. According to the report, Facebook drives 23.39% of overall visit to sites, which is equivalent to a quarter of the total visits, followed by Pinterest and Twitter.

Facebook Introduces Save Option: Save What Interests You to View Anytime Later!

Jul 22, 2014 | 1,042 views | by Ritu Sharma
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If you find something interesting on Facebook, but do not have time to explore it right away, now you can save it to view later. Whether it is a link, photo, video, place, movie or music, the new save option in Facebook lets only you see the item, unless you choose to share it with your friend list.

Save on Facebook Facebook Introduces Save Option: Save What Interests You to View Anytime Later!

Facebook Introduces Ads Manager for Mobile Devices!

Jul 17, 2014 | 1,024 views | by Ritu Sharma
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Facebook has given advertisers a better way to manage their accounts on the go on mobile devices by launching the mobile ad manager. Marketers would be able to access the Facebook app on iOS, Android and mobile site. The social networking giant announced the launch on its Facebook for business page.

Facebook Ads Manager Facebook Introduces Ads Manager for Mobile Devices!

Study Reveals Facebook and Google to Own a Combined Share of 15% of the Overall Digital Ad Market by 2016!

Jul 5, 2014 | 1,223 views | by Ritu Sharma
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According to a report from market researcher eMarketer, both Facebook and Google combined will represent a 15% share out of the total media advertising of $200 billion in the year 2016.

The report mentioned in 2014 68% of Facebook's U.S. ad revenues will come from mobile ads, which was 47% in the last year. For Google, the revenue will be 36.8% in 2014, and will increase to 65.8% in 2016.

Facebook Launches Getting Started Series for SMBs: A Series of Posts for Advertisers New to Facebook!

Jun 27, 2014 | 2,167 views | by Ritu Sharma
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Facebook is launching a series of posts aimed at assisting SMBs that are new players in the game. The series will help them get started on Facebook. The first edition, launched on 25th of this month, explained the basics of Facebook advertising and ad targeting.

Facebook Introduces Two New Tools for Advertisers: Debuts Multi-Product Ads and Retargeted Custom Audiences!

Jun 27, 2014 | 973 views | by Ritu Sharma
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Facebook has announced two new enhancements to make remarketing on Facebook more powerful: the introduction of Multi-product ads, and updates to Custom Audiences from websites. The boldest visible change will be the Multi-product ads.

Let’s have a look at both of these updates.

Multi-Product Ads

Multi-product ads will allow businesses to showcase three products within a single ad unit. Each item will have its own image description and URL, yet will fit perfectly within the post. It works on both mobile app and the desktop.

Facebook Improves Video Rankings for Direct Uploads to the Site!

Jun 24, 2014 | 993 views | by Ritu Sharma
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Facebook has improved the way it ranks videos uploaded directly to Facebook by individuals and Pages. The social media giant said, twice as many users are watching videos in their news feed as compared to the number just six months ago. So, it is amending video rankings to make sure relevant videos appear more prominently in News Feed.

Facebook to Kick-Off Streamlined Look for Right Column Ads Next Week, Hints Increase in Prices!

Jun 21, 2014 | 1,221 views | by Ritu Sharma
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Facebook has announced it will be rolling out the redesigned look for right hand column ads early next week. The social media giant has also mentioned with the changes in the design of the right column ads, advertisers should be ready to pay a higher price. Facebook originally announced about the redesigning of the right column ads early in April to give advertisers a more creative platform and provide Facebook users a better experience.

Study Shows How Adding Facebook Ads to Paid Search Campaigns Increases Total Conversions!

Jun 19, 2014 | 1,239 views | by Ritu Sharma
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A new study commissioned by Facebook and conducted by the digital marketing firm Kenshoo, shows how running Facebook advertisements with paid search campaigns positively affect paid search performance. When Facebook ads were added to Experian’s paid search campaigns for two weeks, it showed 19% increase in total conversions and a 10% drop in cost per acquisition.

Adding Facebook Ads to Paid Search Campaigns Study Shows How Adding Facebook Ads to Paid Search Campaigns Increases Total Conversions!

Here are the key findings of the study:

Facebook Launches Slingshot, the Latest Messaging App to Challenge Snapchat!

Jun 18, 2014 | 1,046 views | by Ritu Sharma
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Facebook has released a new photo and video sharing app for users called Slingshot where friends can share photos and videos but you have to reciprocate with your own photo or video to unlock the “shot” sent by your friends. As of now, the app is available only in the US on all iOS and android devices.