Shareaholic Social Media Traffic Report reveals, Facebook is the leader of social media referral traffic. Out of the 8 social networking sites, only Facebook drove a greater share of traffic at the end of Q2 as compared to Q1. According to the report, Facebook drives 23.39% of overall visit to sites, which is equivalent to a quarter of the total visits, followed by Pinterest and Twitter.
If you find something interesting on Facebook, but do not have time to explore it right away, now you can save it to view later. Whether it is a link, photo, video, place, movie or music, the new save option in Facebook lets only you see the item, unless you choose to share it with your friend list.
Facebook has given advertisers a better way to manage their accounts on the go on mobile devices by launching the mobile ad manager. Marketers would be able to access the Facebook app on iOS, Android and mobile site. The social networking giant announced the launch on its Facebook for business page.
According to a report from market researcher eMarketer, both Facebook and Google combined will represent a 15% share out of the total media advertising of $200 billion in the year 2016.
The report mentioned in 2014 68% of Facebook's U.S. ad revenues will come from mobile ads, which was 47% in the last year. For Google, the revenue will be 36.8% in 2014, and will increase to 65.8% in 2016.
Facebook is launching a series of posts aimed at assisting SMBs that are new players in the game. The series will help them get started on Facebook. The first edition, launched on 25th of this month, explained the basics of Facebook advertising and ad targeting.
Facebook has announced two new enhancements to make remarketing on Facebook more powerful: the introduction of Multi-product ads, and updates to Custom Audiences from websites. The boldest visible change will be the Multi-product ads.
Let’s have a look at both of these updates.
Multi-product ads will allow businesses to showcase three products within a single ad unit. Each item will have its own image description and URL, yet will fit perfectly within the post. It works on both mobile app and the desktop.
Facebook has improved the way it ranks videos uploaded directly to Facebook by individuals and Pages. The social media giant said, twice as many users are watching videos in their news feed as compared to the number just six months ago. So, it is amending video rankings to make sure relevant videos appear more prominently in News Feed.
Facebook has announced it will be rolling out the redesigned look for right hand column ads early next week. The social media giant has also mentioned with the changes in the design of the right column ads, advertisers should be ready to pay a higher price. Facebook originally announced about the redesigning of the right column ads early in April to give advertisers a more creative platform and provide Facebook users a better experience.
A new study commissioned by Facebook and conducted by the digital marketing firm Kenshoo, shows how running Facebook advertisements with paid search campaigns positively affect paid search performance. When Facebook ads were added to Experian’s paid search campaigns for two weeks, it showed 19% increase in total conversions and a 10% drop in cost per acquisition.
Here are the key findings of the study:
Facebook has released a new photo and video sharing app for users called Slingshot where friends can share photos and videos but you have to reciprocate with your own photo or video to unlock the “shot” sent by your friends. As of now, the app is available only in the US on all iOS and android devices.