Facebook has announced a new addition today. This useful new addition will help the page owners gauge the success of their videos across the custom date ranges.
Earlier, the page admins were only able to track the video metrics on a video-by-video basis. But now, with the introduction of the new “Videos” tab in the page insights, the admins can view the overall performance of all the videos posted across their chosen date range.
Today, Facebook has announced that it will start incorporating the time spent on the stories as a ranking factor for what it shows people visiting the social network.
Though the New Feed algorithm is quite complicated, but commenting, sharing and liking have always remained the major factors in determining the mix. On the basis of their research that showed that people always don’t like or comment on the stories they find meaningful, Facebook is thus adding the time spent.
Shopify and Facebook are teaming up to launch a Buy Button. This button will enable users to buy items found in the news feed, without leaving the world’s top social network giant.
Since July 2014 this feature had been under work. It was initially reported that Facebook would be teaming up with Stripe but then it decided to take a different route.. Stripe is the company that powers Twitter’s Buy Button.
Facebook announced support for the animated GIF files format. However, there are few restrictions.
The GIFs will only be animated if they are posted via links, and not uploaded, reported Christina Warren of Mashable.
She further added that GIF links from Tumblr were not displaying properly in display mode, but worked fine after posting.
Facebook is on the verge of testing a feature that will display reviews by the professional restaurant critics on Facebook Pages. Critics reviews will turn up along with starred reviews from friends and other Facebook users, when people will search for certain U.S. restaurants on Facebook.
Facebook announced the launch of Instant Articles- a new way to read and consume content that improves the user experience over the experience encountered in Facebook’s mobile app.
Instant Articles will first be available on Facebook for iPhone with a limited set of stories available from select publishers. The company states Instant Articles will continue to be developed over the coming months, with changes to be made according to user feedback.
Facebook has added a Call Now feature to their local awareness ads. The new call to action button joins the Get Directions button, which was part of the launch of local awareness ads last October.
With this new feature, when Facebook users will click on the Call Now button, their phones will automatically dial the advertiser’s number, enabling them to get information or make reservations or appointments.
With the buzz that organic search for Facebook Pages shrinking to next to nothing, there could be a possibility of drop in brand engagement on the social network. But according to a new report from analytics provider Simply Measured this is not the case, at least not for major brands.
Reports suggest Facebook is using its index of more than one trillion posts to make it easier to share links on mobile. It has been observed that it gets difficult for Facebook's mobile users to search and share links from their devices, and the social platform is hoping to remedy the problem by offering an "Add a Link" button to some iOS users' screens alongside the options to share photos or location.
Facebook announced the launch of its carousel ad format, which is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile apps ads will be enabled to support up to 5 images, with links, adding that advertisers using the format have seen costs per conversion 30% to 50% lower than single-image link ads and costs per click 20% to 30% lower.