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Facebook Introduces New Tools for Advertising Events in News Feed!

Aug 29, 2014 | 1,027 views | by Ritu Sharma
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Facebook has a good news for page owners, the social media giant has announced new features to help page owners promote their events and see how well they are performing.

Every month, 400 million people across the globe connect with friends and discover events taking place in their communities. Nearly 30% of these events including community events, concerts as well as special nights at restaurants and bars are created by Facebook pages.

Facebook lets Advertisers Target Users on the Basis of Network Connection!

Aug 28, 2014 | 1,020 views | by Ritu Sharma
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The social media giant, Facebook has announced the launch of a new feature which allows advertisers to reach users on the basis on the network connection including 2G, 3G or 4G used by them while accessing Facebook.

Facebook Updates News Feed to Reduce Click-Bait Headlines and Show Links in the Best Format!

Aug 26, 2014 | 1,066 views | by Ritu Sharma
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Facebook has announced a couple of improvements to News Feed to increase the visibility of interesting posts and reduce the appearance of spammy stories. The first improvement reduces the frequency at which click baiting headlines appear in News Feed and the second update is to help users see shared links in the best format.

Reducing Click-Baiting Headlines

Facebook Introduces Analytics for App Links, 3 Billion Urls Created!

Aug 22, 2014 | 1,194 views | by Ritu Sharma
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Facebook is now rolling out analytics for App links. The announcement was made via a newly created blog on the AppLinks site. This is an effort to make mobile web less frustrating and help developers to measure results in a better way. The data available is simpler but it is a step to convince developers to use it for sending traffic between apps.

Facebook Introduces Cross-device Reporting for Facebook Ads!

Aug 14, 2014 | 1,076 views | by Ritu Sharma
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Facebook has launched cross-device reporting for Facebook ads. It will enable the advertisers to find out how people are balancing their desktop, mobile, and tablet before making a conversion. The value of website conversion can also be found out by cross-device reporting.

Facebook talked more about this new capability in its blog:

Visual Content Rules the Facebook – Confirms Study after Analyzing 1.5 million posts

Aug 11, 2014 | 1,161 views | by Ritu Sharma
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If you are not sharing your content on Facebook, you probably are missing out on a big opportunity. Facebook has 1.28 billion users and there's no probability you will reach out to event 1 percent of them. However, if you get heard by even 0.1 percent, it's a huge number.

But the question here is, how are you going to grab the attention of this 0.1 percent audience? The answer is – with a well-written status update.

Facebook Pages without Physical Address to Lose their Ratings

Aug 11, 2014 | 1,081 views | by Ritu Sharma
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Facebook has recently updated its guidelines, which will impact the ratings of the FB Pages with no physical address. There's a change in Facebook help pages, wherein the advice on how to show ratings is now added. It says:

Facebook Kills the "Like Gate", 90 Days to Comply for the Pages

Aug 11, 2014 | 1,132 views | by Ritu Sharma
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Facebook has updated its Platform Policy, declaring that it will ban the "Like Gate". The social network has announced that users will no longer be required to Like a Page in order to get access to contests, apps and content or rewards. Page owners have 90 days to comply with the update and after Nov 5, any existing like gate will be disabled. Moreover, any app that is created between now and then won't be able to create like gate.

Facebook Drives 23.39% of Overall Referral Traffic, Says Report!

Jul 22, 2014 | 1,322 views | by Ritu Sharma
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Shareaholic Social Media Traffic Report reveals, Facebook is the leader of social media referral traffic. Out of the 8 social networking sites, only Facebook drove a greater share of traffic at the end of Q2 as compared to Q1. According to the report, Facebook drives 23.39% of overall visit to sites, which is equivalent to a quarter of the total visits, followed by Pinterest and Twitter.

Facebook Introduces Save Option: Save What Interests You to View Anytime Later!

Jul 22, 2014 | 1,133 views | by Ritu Sharma
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If you find something interesting on Facebook, but do not have time to explore it right away, now you can save it to view later. Whether it is a link, photo, video, place, movie or music, the new save option in Facebook lets only you see the item, unless you choose to share it with your friend list.

Save on Facebook Facebook Introduces Save Option: Save What Interests You to View Anytime Later!