Facebook advertisers reached more customers per ad and paid less for each click in the first quarter of 2015, reveals the advertising automation software provider Nanigans’ Global Facebook Advertising Benchmark Report.
Nanigans’ customers had a 0.81% click-through rate in the first quarter, up 17% over Q4 of 2014 and 260% over this time last year. On the other hand, CTR increased 12% QoQ and 281% YoY.
Small and midsized businesses are vital for the Facebook community, and thinking of them, Facebook Creative Shop refined some new tools to smooth the process for them.
The SMB-targeted creative elements from Facebook Creative Shop are:-
1. Story Packs: Pre-packaged ad ideas by vertical that SMB’s can customize with their own photographs and copy.
YouTube is likely still the first platform that comes to one’s mind when thinking about videos. However, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company Mixpo.
Mixpo pointed on the fact that the reverse was true in 2014, with more video ad campaigns on YouTube than on Facebook, adding in a release announcing its findings:
Facebook’s maintains its status as king of the social media network. In 2014, the social network pulled in 75% of total advertising spending on social networks, according to a new report by Boston-based Strategy Analytics.
With the most mentioned drop in Facebook pages’ organic reach, page admins of event heavy pages, such as those for music artists have been taken aback. Facebook launched a new feature this week aimed at solving this issue.
All pages on desktop and mobile will now be featuring subscribe buttons in their events sections and users who click those buttons will receive the same types of notifications that they would see from other users’ events.
Now users will be able to embed videos directly on their site without its supporting post on Facebook. Facebook also has a beta test that enables comments on publishers’ sites to sync to their Facebook Page and vice versa.
Facebook announced the newly launched features at its F8 developers conference in San Francisco.
Keeping in track the co-relative and co-dependent relationship between Facebook and its advertisers, Facebook launched new free educational resources for both big and small marketers on its platform.
Blueprint is a new program for training brands on the best practices for advertising and marketing campaigns.
It combines online courses with in-person training and provides certifications for brands that “master” Facebook marketing.
Who does not believe in the power of images? It is one of the most used media to engage audience. The social network giant, Facebook, provided a cheat sheet to help the brands determine what to look for in images for their ads.
Facebook introduced these tips:-
Facebook, the social network acquired TheFind, a shopping search engine with an index of 500 million products across 500,000 stores. TheFind’s technology helps the signed-in users to personalize their shopping experience, who are given the choice to tie in their Facebook accounts, making it possible to tailor their experience based on Facebook likes. TheFind also has a product ranking engine that identifies popular products and stores for each search.
Facebook remains persistent in empowering its advertisers with deeper data, thanks to the new rollout by the social networking site- Topic Data. Topic data enables marketers on the social network to drill down the data of what users are saying about events, brands, subjects and activities, completely anonymous, and Facebook said they teamed up with social data provider DataSift on the initiative.