Facebook

As the brand managers on Facebook have settled well in handling the Timelines for their brand pages, the social network has come up with its brand new Analytics. These new analytics aim at providing the advertisers deep insights about where their money is going and what results are coming in.

Facebook brand pages have the Timeline too. This is old news. What we are discussing here is the new features that the business pages have with the Timeline. As we mentioned in a previous post – Facebook has done away with default landing tabs. Also Facebook has stated that cover cannot have any call to action terms like-“Get it now”. You cannot offer any price/purchase info or your contact info on the cover photo. You cannot ask users to ‘LIKE’ you anymore.

At a recently held Facebook Marketing Talks Live event, Facebook rolled out its real time analytics tool. Facebook’s David Software Engineer, Louis Eisenberg, introduced the tool as an aide in connecting and engaging the audience. The insights tool is in action and page admins can see their analytics in real time. So no more waiting for two days to see if your brand promotion strategy worked on not. Real time analytics have been welcomed by brands that often run time sensitive campaigns. In fact even on a corporate information spreading mission, page owners want to see immediate results. With real time data before them, brands can now take faster decisions.

Your brand page on Facebook can now have a Timeline with the exciting design elements and moderation features, which allow you to share better. Much like the Timeline for profiles, this Timeline for pages launched by Facebook gives a brand’s page a uniform clear look. Page administrators have a 30-day window to redesign their pages for the Timeline, then publish the same once done. However, on March 31, every brand page will switch to the new format.

Google+ always had it and Twitter too, and now Facebook has joined the ‘verified accounts only’ wagon.

What is Facebook Doing?

Facebook will now begin verifying the accounts of celebrities and other public figures. After verification, the user will be allowed to use their public aliases or nicknames as their Facebook name. Also the verified celebrity accounts will be displayed by Facebook advising users to ‘Subscribe’ to their public updates.

After announcing that Timeline feature will be made mandatory for all of its 800+ million users, Facebook is now ready to take the next logical step or so it seems. Reports that Facebook will soon be making Timeline feature a compulsion for brand pages are doing rounds.

Hitwise has compiled the latest data about Facebook usage and market share in the United States. These latest numbers prove that Facebook is still the most popular site in the United States and has 96% loyal visitors who return to the site regularly. Here are the latest 10 Facebook Facts and statistics:

Facebook has tremendous potential. Of the 800 million users globally, there must be millions of your target audience using the social platform too. Moreover Facebook offers great marketing tools for you to get new leads and customers. The platform allows you to 'interact' your way to new customers and also serves as a great way of promoting your new products.