Facebook has a good news for page owners, the social media giant has announced new features to help page owners promote their events and see how well they are performing.
Every month, 400 million people across the globe connect with friends and discover events taking place in their communities. Nearly 30% of these events including community events, concerts as well as special nights at restaurants and bars are created by Facebook pages.
The social media giant, Facebook has announced the launch of a new feature which allows advertisers to reach users on the basis on the network connection including 2G, 3G or 4G used by them while accessing Facebook.
Facebook has announced a couple of improvements to News Feed to increase the visibility of interesting posts and reduce the appearance of spammy stories. The first improvement reduces the frequency at which click baiting headlines appear in News Feed and the second update is to help users see shared links in the best format.
Reducing Click-Baiting Headlines
Facebook is now rolling out analytics for App links. The announcement was made via a newly created blog on the AppLinks site. This is an effort to make mobile web less frustrating and help developers to measure results in a better way. The data available is simpler but it is a step to convince developers to use it for sending traffic between apps.
Facebook has launched cross-device reporting for Facebook ads. It will enable the advertisers to find out how people are balancing their desktop, mobile, and tablet before making a conversion. The value of website conversion can also be found out by cross-device reporting.
Facebook talked more about this new capability in its blog:
If you are not sharing your content on Facebook, you probably are missing out on a big opportunity. Facebook has 1.28 billion users and there's no probability you will reach out to event 1 percent of them. However, if you get heard by even 0.1 percent, it's a huge number.
But the question here is, how are you going to grab the attention of this 0.1 percent audience? The answer is – with a well-written status update.
Facebook has recently updated its guidelines, which will impact the ratings of the FB Pages with no physical address. There's a change in Facebook help pages, wherein the advice on how to show ratings is now added. It says:
Facebook has updated its Platform Policy, declaring that it will ban the "Like Gate". The social network has announced that users will no longer be required to Like a Page in order to get access to contests, apps and content or rewards. Page owners have 90 days to comply with the update and after Nov 5, any existing like gate will be disabled. Moreover, any app that is created between now and then won't be able to create like gate.
Shareaholic Social Media Traffic Report reveals, Facebook is the leader of social media referral traffic. Out of the 8 social networking sites, only Facebook drove a greater share of traffic at the end of Q2 as compared to Q1. According to the report, Facebook drives 23.39% of overall visit to sites, which is equivalent to a quarter of the total visits, followed by Pinterest and Twitter.
If you find something interesting on Facebook, but do not have time to explore it right away, now you can save it to view later. Whether it is a link, photo, video, place, movie or music, the new save option in Facebook lets only you see the item, unless you choose to share it with your friend list.