Last month Facebook had announced that the Instant Articles will be open to publishers of all sizes across the world and they have come up with a WordPress plugin for Instant Articles. This plugin will simplify generating and publishing Instant Articles from WordPress.
The plugin has been beta tested with a small group of publishers on WordPress for adapting web content for the Instant Articles format. It has built in interactive tools that make stores come to life on mobile devices.
Facebook has launched Reactions which is an extension of the Like button and gives more ways to share the reaction.
Facebook announced about rolling out a redesigned video metrics interface in Page Insights. Based on the publishers’ feedback, some new metrics have been added and it is now easier for the publishers to see important video metrics from the previous interface for Page Insights.
Below is the old layout
This is how the redesigned interface looks.
Facebook has enabled all business page administrators to reply to the comments with private messages. Facebook announced this on Wednesday: “Until now, Page admins could only respond to customers in the same way that the person reached out to the Page, either through a comment or private message. In the coming weeks, Page admins will be able to reply to public comments with a private message, helping them solve private customer requests more efficiently. To reply privately to a customer comment, Page admins can click the new “Message” option, and a private message thread with the commenter will open. The message from the Page includes a link to the customer’s comment for reference. When a business responds privately to a comment, the comment shows a note that the business responded privately, so other Page visitors know that the business handled the request.
Facebook announced that Instagram and Facebook advertisers can now run the reach and frequency for 90 days.
This feature was built based on customer feedback which will allow them to run de-duped campaigns over an extended time period.
Cost-Per-View bidding option for video advertisers that Facebook began testing on 30th June is now available for all advertisers globally.
Facebook said, “Our CPV bidding option is a 10-second bidding option. Advertisers will be buying 10-second views and is designed for those who value price certainty for video views or value video views as their primary performance metric.”
Facebook announced about more than 50 million small businesses using pages and launched new tools to make communication better on Pages.
With these new tools admins will have better control over the Page’s responsiveness badge and it will be easier to manage public and private interactions. With the new features, Page owners will be able to manage communication from any device.
Facebook has launched two brand new tools for local business advertisers. These are an easier way to create local ads for all business locations.
Facebook said: “Ads work best when they’re relevant to the people that see them, and now local awareness ads have new features that make it easier for businesses with multiple stores to create highly relevant ads for each of their retail locations.
In a recent blog update, Facebook announced that it has updated its search to show public posts.
It has also launched Search FYI where the updates on latest updates on Facebook’s progress will be shared frequently.
Facebook said “With over 1.5 billion searches per day and over 2 trillion posts in our index, search is an important, long-term effort at Facebook. The team’s goal with Search FYI is to share our progress more frequently.”
After introducing Instant Articles five months ago for a small group of people, Facebook rolled out Instant Articles for all iPhone users yesterday. Android support will be launched later this year with beta testing now on.
Facebook wrote: “The lightning bolt indicates it’s an Instant Article. When you tap the story, it loads ten times faster than a standard mobile web article.”