Facebook

Facebook Introduces Cross-device Reporting for Facebook Ads!

Aug 14, 2014 | 1,021 views | by Ritu Sharma
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Facebook has launched cross-device reporting for Facebook ads. It will enable the advertisers to find out how people are balancing their desktop, mobile, and tablet before making a conversion. The value of website conversion can also be found out by cross-device reporting.

Facebook talked more about this new capability in its blog:

Visual Content Rules the Facebook – Confirms Study after Analyzing 1.5 million posts

Aug 11, 2014 | 1,140 views | by Ritu Sharma
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If you are not sharing your content on Facebook, you probably are missing out on a big opportunity. Facebook has 1.28 billion users and there's no probability you will reach out to event 1 percent of them. However, if you get heard by even 0.1 percent, it's a huge number.

But the question here is, how are you going to grab the attention of this 0.1 percent audience? The answer is – with a well-written status update.

Facebook Pages without Physical Address to Lose their Ratings

Aug 11, 2014 | 1,052 views | by Ritu Sharma
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Facebook has recently updated its guidelines, which will impact the ratings of the FB Pages with no physical address. There's a change in Facebook help pages, wherein the advice on how to show ratings is now added. It says:

Facebook Kills the "Like Gate", 90 Days to Comply for the Pages

Aug 11, 2014 | 1,101 views | by Ritu Sharma
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Facebook has updated its Platform Policy, declaring that it will ban the "Like Gate". The social network has announced that users will no longer be required to Like a Page in order to get access to contests, apps and content or rewards. Page owners have 90 days to comply with the update and after Nov 5, any existing like gate will be disabled. Moreover, any app that is created between now and then won't be able to create like gate.

Facebook Drives 23.39% of Overall Referral Traffic, Says Report!

Jul 22, 2014 | 1,281 views | by Ritu Sharma
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Shareaholic Social Media Traffic Report reveals, Facebook is the leader of social media referral traffic. Out of the 8 social networking sites, only Facebook drove a greater share of traffic at the end of Q2 as compared to Q1. According to the report, Facebook drives 23.39% of overall visit to sites, which is equivalent to a quarter of the total visits, followed by Pinterest and Twitter.

Facebook Introduces Save Option: Save What Interests You to View Anytime Later!

Jul 22, 2014 | 1,101 views | by Ritu Sharma
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If you find something interesting on Facebook, but do not have time to explore it right away, now you can save it to view later. Whether it is a link, photo, video, place, movie or music, the new save option in Facebook lets only you see the item, unless you choose to share it with your friend list.

Save on Facebook Facebook Introduces Save Option: Save What Interests You to View Anytime Later!

Facebook Introduces Ads Manager for Mobile Devices!

Jul 17, 2014 | 1,072 views | by Ritu Sharma
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Facebook has given advertisers a better way to manage their accounts on the go on mobile devices by launching the mobile ad manager. Marketers would be able to access the Facebook app on iOS, Android and mobile site. The social networking giant announced the launch on its Facebook for business page.

Facebook Ads Manager Facebook Introduces Ads Manager for Mobile Devices!

Study Reveals Facebook and Google to Own a Combined Share of 15% of the Overall Digital Ad Market by 2016!

Jul 5, 2014 | 1,276 views | by Ritu Sharma
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According to a report from market researcher eMarketer, both Facebook and Google combined will represent a 15% share out of the total media advertising of $200 billion in the year 2016.

The report mentioned in 2014 68% of Facebook's U.S. ad revenues will come from mobile ads, which was 47% in the last year. For Google, the revenue will be 36.8% in 2014, and will increase to 65.8% in 2016.

Facebook Launches Getting Started Series for SMBs: A Series of Posts for Advertisers New to Facebook!

Jun 27, 2014 | 2,276 views | by Ritu Sharma
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Facebook is launching a series of posts aimed at assisting SMBs that are new players in the game. The series will help them get started on Facebook. The first edition, launched on 25th of this month, explained the basics of Facebook advertising and ad targeting.

Facebook Introduces Two New Tools for Advertisers: Debuts Multi-Product Ads and Retargeted Custom Audiences!

Jun 27, 2014 | 1,018 views | by Ritu Sharma
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Facebook has announced two new enhancements to make remarketing on Facebook more powerful: the introduction of Multi-product ads, and updates to Custom Audiences from websites. The boldest visible change will be the Multi-product ads.

Let’s have a look at both of these updates.

Multi-Product Ads

Multi-product ads will allow businesses to showcase three products within a single ad unit. Each item will have its own image description and URL, yet will fit perfectly within the post. It works on both mobile app and the desktop.