Facebook announced on Wednesday that it will be rolling out a new design for the right column ads in the coming months. The company announced the move in a blog post, confirming that it is switching to fewer but bigger ads. This is how the new ads will look like:
India is evolving to become one of the leading markets for Facebook when it comes to number of active users. The company reached the benchmark of a whopping 100 million monthly active users in India, the second country after USA to cross the 100M milestone. Javier Olivan, Vice President of Growth and Analytics in Facebook, confirmed the news in a statement to The Economic Times.
With Facebook confirming in December last year that it is declining the organic reach of brand pages, the question arises, how much does the social media giant wants you to pay for your advertisements? Shift Communications has put together a simple and free calculator in which you can reckon how much Facebook expects you to pay for your ads.
Just a few days after announcing a streamlined look for Facebook pages, the social media giant has made an attempt to take the covers off on some of the most frequently asked questions by page administrators with a post on the Facebook for Business page. The post unfolds how the updated timeline design, easier access to admin tools and the introduction of Pages to Watch is going to influence the users.
The images are strikingly large. Fonts are different. And the new light gray background makes the News Feed and right column more prominent. A year after experimenting with a complete redesign, Facebook is once again ready to unfold an updated version of News Feed. With the overhaul, the social networking site plans to give a more steady appearance to News Feed across desktop and mobile devices platform.
Facebook marketing is a daunting task. When every business is planning to have a presence on the social network, how are you going to stand out from the crowd? Did you know that 80% of the social media users prefer to connect with brands on Facebook? So, how are you going to steal the attention with likes, shares, and posts?
Facebook is all set to launch its new ad campaigns structure which will incorporate ad sets to the previously existing levels of advertising- campaigns and ads. It is believed that the introduction of the new level will make it easier for the advertisers to organize and optimize their ads.
The new structure can be categorized as follows:
It started with a bang in 2010 when Mark Zuckerberg labelled it as “next generation messaging” but three years later, Facebook is closing down its e-mail service because of the low participation of the users.
Earlier the e-mails sent to “@facebook.com” would go to the user’s message box, but seeing the little application by users who continue to depend on their primary e-mail addresses, the social networking site has decided to completely phase out the service by March 2014.
After receiving criticism from advertisers on its Ad targeting features, Facebook has rolled out new changes in its core audience targeting features. The new options allow the advertisers to reach out to a more precise range of audience by giving them the power to impose greater control over their target audience.