Facebook has launched two brand new tools for local business advertisers. These are an easier way to create local ads for all business locations.
Facebook said: “Ads work best when they’re relevant to the people that see them, and now local awareness ads have new features that make it easier for businesses with multiple stores to create highly relevant ads for each of their retail locations.
In a recent blog update, Facebook announced that it has updated its search to show public posts.
It has also launched Search FYI where the updates on latest updates on Facebook’s progress will be shared frequently.
Facebook said “With over 1.5 billion searches per day and over 2 trillion posts in our index, search is an important, long-term effort at Facebook. The team’s goal with Search FYI is to share our progress more frequently.”
After introducing Instant Articles five months ago for a small group of people, Facebook rolled out Instant Articles for all iPhone users yesterday. Android support will be launched later this year with beta testing now on.
Facebook wrote: “The lightning bolt indicates it’s an Instant Article. When you tap the story, it loads ten times faster than a standard mobile web article.”
Facebook finally hits the shelves with its ad unit, called “lead ads”, which had been in beta test since June.
Available to all marketers worldwide in 30 different languages, the “lead ads” comprises of a two-click process, where consumers tap an “add button” and then get agreed for the submission of their auto-filled name, phone number and email address to get a quote, a follow-ups sales call or many more. Such personal information has already been part of Facebook users’ profiles, allowing for the easy second step.
Facebook will soon start passing browsing data from apps and websites that utilize its Like, Share or Send buttons into its ad systems. Announcing through one of its blog posts, Facebook said, “We are continuing to roll out online interest-based advertising and will now begin including information from pages that use Facebook’s Like button and similar social features, as we announced last year.”
Facebook, through one of its blog posts, today announced that it has come up with a number of updates to pages whereby business owners will be able to engage themselves in a better way with their audience on mobile devices.
Facebook has announced the addition of new capabilities to Conversion Lift that will help marketers in understanding exactly which of their Facebook ads are best propelling their ad objectives. The updated Conversion Lift measurement tool will also help advertisers in making more informed marketing selection, so that they can make continuous growth in their business.
Founder and CEO Mark Zuckerberg, through one of Facebook posts, has reported that on Monday they have passed a milestone of 1 billion users in a day, and surpassed the 10-figure mark for the first time.
CEO Mark Zuckerberg reported, “On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family. When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.”
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