Facebook has finally brought to shelves its Security Checkup tool, which will allow its users to have more secure and safer social networking experience.
Facebook, through its site integrity product manager Melissa Luu-Van, says that before using this feature or tool, the users need to go through a three-steps process as soon as they see a little prompt at the top of their feed.
Facebook has decided to promote the best video ads of the month in its Video Ads Creative Spotlight. This is to be done in nine verticals. The verticals to be featured by Facebook are: automotive, travel, consumer goods, retail/e-commerce, entertainment, restaurants, financial services and gaming.
Cost-per-click (CPC) on Facebook has been redefined. It will now include clicks to websites and apps, keeping out likes, shares and comments, thus creating better ROI for advertisers.
The new system to measure CPC has been designed to help advertisers meet specific business objectives. The measurements are more closely aligned with how advertisers are bidding enabling them better optimize their campaigns to meet business goals.
Facebook has announced a new addition today. This useful new addition will help the page owners gauge the success of their videos across the custom date ranges.
Earlier, the page admins were only able to track the video metrics on a video-by-video basis. But now, with the introduction of the new “Videos” tab in the page insights, the admins can view the overall performance of all the videos posted across their chosen date range.
Today, Facebook has announced that it will start incorporating the time spent on the stories as a ranking factor for what it shows people visiting the social network.
Though the New Feed algorithm is quite complicated, but commenting, sharing and liking have always remained the major factors in determining the mix. On the basis of their research that showed that people always don’t like or comment on the stories they find meaningful, Facebook is thus adding the time spent.
Shopify and Facebook are teaming up to launch a Buy Button. This button will enable users to buy items found in the news feed, without leaving the world’s top social network giant.
Since July 2014 this feature had been under work. It was initially reported that Facebook would be teaming up with Stripe but then it decided to take a different route.. Stripe is the company that powers Twitter’s Buy Button.
Facebook announced support for the animated GIF files format. However, there are few restrictions.
The GIFs will only be animated if they are posted via links, and not uploaded, reported Christina Warren of Mashable.
She further added that GIF links from Tumblr were not displaying properly in display mode, but worked fine after posting.
Facebook is on the verge of testing a feature that will display reviews by the professional restaurant critics on Facebook Pages. Critics reviews will turn up along with starred reviews from friends and other Facebook users, when people will search for certain U.S. restaurants on Facebook.
Facebook announced the launch of Instant Articles- a new way to read and consume content that improves the user experience over the experience encountered in Facebook’s mobile app.
Instant Articles will first be available on Facebook for iPhone with a limited set of stories available from select publishers. The company states Instant Articles will continue to be developed over the coming months, with changes to be made according to user feedback.
Facebook has added a Call Now feature to their local awareness ads. The new call to action button joins the Get Directions button, which was part of the launch of local awareness ads last October.
With this new feature, when Facebook users will click on the Call Now button, their phones will automatically dial the advertiser’s number, enabling them to get information or make reservations or appointments.