The images are strikingly large. Fonts are different. And the new light gray background makes the News Feed and right column more prominent. A year after experimenting with a complete redesign, Facebook is once again ready to unfold an updated version of News Feed. With the overhaul, the social networking site plans to give a more steady appearance to News Feed across desktop and mobile devices platform.
Facebook marketing is a daunting task. When every business is planning to have a presence on the social network, how are you going to stand out from the crowd? Did you know that 80% of the social media users prefer to connect with brands on Facebook? So, how are you going to steal the attention with likes, shares, and posts?
Facebook is all set to launch its new ad campaigns structure which will incorporate ad sets to the previously existing levels of advertising- campaigns and ads. It is believed that the introduction of the new level will make it easier for the advertisers to organize and optimize their ads.
The new structure can be categorized as follows:
It started with a bang in 2010 when Mark Zuckerberg labelled it as “next generation messaging” but three years later, Facebook is closing down its e-mail service because of the low participation of the users.
Earlier the e-mails sent to “@facebook.com” would go to the user’s message box, but seeing the little application by users who continue to depend on their primary e-mail addresses, the social networking site has decided to completely phase out the service by March 2014.
After receiving criticism from advertisers on its Ad targeting features, Facebook has rolled out new changes in its core audience targeting features. The new options allow the advertisers to reach out to a more precise range of audience by giving them the power to impose greater control over their target audience.
What happens when a social media giant acquires one of the biggest mobile communication apps? There are billion dollars cash and stock deals. The social media firm gets a stronghold in the mobile messaging market and it leads to a rush in the industry for buying the other smaller competitors.
Facebook has devised a new way to sprinkle some love in the air this Valentine’s Day. The social networking site has introduced two new packs in its collection of stickers to use in chats.
You will find yourself smitten with the new “Love Is In The Air” which is a slightly modified version of the already existing characters of Facebook's sticker packs. By adding hearts to all the characters, Facebook has successfully added a tint of love to them.
Facebook has something new for the page administrators now. If you are running a page with multiple admins, you can now find out which admin is responsible for which post and comment on the page.
The social networking site has come up with a new way in which all the admins are updated about the posts and comments made by other administrators. The name of the concerned admin will show next to his comments and posts on the page.
After receiving several complaints on the recently launched “look back video” campaign of Facebook, the social networking site has added an edit option to modify the look back video.
The only problem with the rather emotional campaign was that the photos that were auto selected were not always commending and some users felt that they did not represent their Facebook experience in the best way.
Facebook has launched an ad customization tool that will help mobile application owners in keeping their users engaged. A marketer can design a campaign targeted towards specific sub-set of users through a few clicks, which will nudge them to complete or at least continue with the desired action.
Although, there are a hundred ways to mix & match available data but marketers mostly look for four types of actions: