Oct 1, 2011 115 reads by Navneet Kaushal

What the webmasters had been speculating for the past weeks has finally happened. Panda 2.5 has struck. Google itself has given a confirmation of the same, saying that the latest issue of its Panda algorithm update is live in this statement given by the search engine giant-

“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”

There is no mistaking it now. It is confirmed and it is official. And has been reported all over the internet. So, if your site's traffic from Google has dropped in the last 2 days, well you have been hit!



How The Story Broke Out?

Dani Horowitz, the founder and CEO of DaniWeb, an IT discussion community, sent out an email saying that her site was hit on the 28th of September. This is the second time DaniWeb was hit, earlier this year too, she was hit. But then she made a lot of changes, and gradually made a complete recovery. But, this time, the Panda has hit the site again, and they are unable to understand the reason as the site had been modified according to the guidelines laid by Google.

The email that Dani sent out says, “After being hit in February, and fully documenting every change we’ve made, we eventually made a more than complete recovery. However, we were hit again on Wednesday, September 28th, once again losing more than half of our traffic, I think this might even be a bigger hit than last time. It is a definite confirmation that we lost all our Google traffic overnight.”

Till now, Google has just confirmed to the update, but is not sharing any further details about what types of sites, pages or content this update targeted. But here is a video by Google explaining how they tweak the search algorithms.

The dreaded date has been thought to be either 28th of September, or as some webmasters are saying, 27th of the month. But ever since the Panda rolled out on February 24th this year, speculations were rife, as to what sites would be hit next and why. Google was on the warpath against content farms and sites like Ezine Articles, Hubpages, eHow were hit.

Then they rolled out the international version of the Panda Update on the 11th of April, which affected all searches using English language on Google including both English speaking countries and English searches in non English countries too.

Since then updates have come almost every month, and Google is cleaning out the scraper sites. What other sites have been affected, will be revealed soon. What can you do to fight the Panda, will be discussed soon, so keep watching this space.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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