Selecting the right keywords is the foundation of your Search Engine Optimization campaign. A website with great appearance and unique content is a bad investment unless it ranks high on Google SERPs. And it is the rightly chosen keywords that will help your website in scoring higher ranks in the search results.

So, here are the Top 12 Keyword Selector tools that will help you in identifying potential keywords and analyzing their strength.

1. Bing Keyword Research Tool

Bing Keyword Research Tool gives ideas and suggestions for your content. You just have to sign in for Bing Webmaster Tools to access the Keyword Research Tool. All the keyword suggestions are based on organic search and shows suggestions based on 6 months of historical data.

2. Google AdWords Keyword Planner

The enhanced version of old Google Keyword Tool, it will make the selection of initial list of keywords easier for you. The Keyword Planner tool will help in finding keywords and ad groups for targeting PPC campaigns. You just have to Sign into AdWords, click “Tools and Analysis” option in the menu and select “Keyword Planner”.

12 Of The Best SEO Keyword Tools!

3. Google Keyword Suggest Tool

Google Keyword Suggest Tool

It is one of the best ways to discover longer and more specific phrases to narrow targetting. The tool keeps running to fetch phrases for every latter of the alphabet. You can select key phrases & move to the next step to generate more phrases for them. The dashboard of all the keywords with different databases from Google, Bing, YouTube, and Amazon appears.

4. Keyword Discovery Tool

It is one of the most popular keyword selector tools that compile keyword search statistics from major search engines across the world. Keyword Discovery Tool can tell the search phrases people use for finding a product or service. It will also help you in finding the search terms driving traffic to your competitors.

With Keyword Discovery Tool, you can:

  • Optimize website content and meta tags
  • Maximize PPC campaigns
  • Drive traffic away from competitors

12 Of The Best SEO Keyword Tools!

12 Of The Best SEO Keyword Tools!

5. helps you find out what people are looking for. It generates around 750 suggestions for every keyword. The auto suggestions generated by depends on the particular Google domain and language chosen by you. It uses Google AutoComplete to generate long tail keywords.

12 Of The Best SEO Keyword Tools!

6. Searchmetrics

Essentials keyword research is the standard keyword research tool by Searchmetrics. The special thing about the suggest feature is that it will show you where the entered domain ranks for a particular keyword. If you want you can also add and tag keywords from here.

7. SEMRush

The industry standard keyword research tool, SEMRush gives you an unparalleled insight to the PPC keywords, rankings, and traffic data of competitor. After you provide a URL, the tool will pull insightful metrics of the competitor including how much traffic they are getting, spending on AdWords, and expected search volume for targeted keyword. You can look at how well your competitor is performing and frame your strategy accordingly.

12 Of The Best SEO Keyword Tools!

12 Of The Best SEO Keyword Tools!

12 Of The Best SEO Keyword Tools!

8. SerpStat


The tool will filter results to show only the questions which people will type in the search box. It is great for identifying the how-to content and frequently asked questions. SerpStat will provide popular keywords and their different forms being used by people are who are looking for interesting services, products, as well as information.

9. Soolve

The keyword suggestion tool is free and easy to use. It gives you the list of the best keywords by analyzing search engines Google, Wikipedia, Amazon,, YouTube, Bing, and Yahoo!

12 Of The Best SEO Keyword Tools!

10. Ubersuggest

One of the best keyword suggestion tools, the moment you type in a keyword, Ubersuggest will pull out the data from Google suggest & other sources. It is mainly used for:

  • PPC Keyword Research
  • Content suggestions
  • SEO Keyword Research

12 Of The Best SEO Keyword Tools!

12 Of The Best SEO Keyword Tools!

11. Wordpot

The keyword research tool is available in Free and Premium versions. If you have a free account, you can do up to 25 searches every day.

Do you have more keyword selector tools in your favorite list? Share them with us.

12 Of The Best SEO Keyword Tools!

12 Of The Best SEO Keyword Tools!

12. WordStream’s Free Keyword Selection Tool

A fast, accurate, and comprehensive online keyword suggestion tool that can aggregate more than 1 billion unique keywords. With the huge database of over a trillion keywords, the tool enables it to provide long-tail keyword suggestions.

12 Of The Best SEO Keyword Tools!

12 Of The Best SEO Keyword Tools!


Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.