Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Why the Best Content Marketing in 2027 Will Cost More (Just Not in Money)
Robert Rose explains in the post that AI has made generic content cheap and abundant, making distinctive content more valuable. He recommends prioritizing original perspectives, customer insights, creative risk-taking, and quality over publishing high volumes of content. His key takeaway: focus on making fewer pieces more meaningful and memorable.
Headless Content Marketing: A New (Old) Strategy for Search
Ryan Law explains in the post that headless content marketing means creating content primarily for AI search engines to retrieve, cite, and use in generated answers, rather than to attract direct website visits. As AI search reduces clicks, he sees this as a practical adaptation for brands to maintain visibility and influence AI-generated responses, while acknowledging that the strategy’s long-term effectiveness remains uncertain.
SEO
Getting Indexed No Longer Means Getting Visited
Duane Forrester explains in the post that getting indexed by search engines no longer guarantees website traffic, as AI-generated answers can use content without sending users to the original site. He recommends creating content with original insights, structuring websites around customer decisions, and measuring both referral traffic and AI visibility to stay competitive as search evolves.
Why the order of technical SEO fixes matters
This post by Dan Lauer emphasizes that technical SEO fixes should be prioritized by their actual impact on search visibility and business results, rather than by how many errors an audit tool flags. The key takeaway is to fix issues affecting crawling, indexing, high-value pages, and conversions first, while avoiding time-consuming work on low-impact errors.
SEO at scale: How to manage SEO on a large website
Carlos Silva explains how large websites can scale SEO by grouping pages into templates, prioritizing them based on business impact, and fixing recurring technical issues across entire page types rather than individual URLs. The post also emphasizes rolling out changes in stages, monitoring performance, and using audits to catch problems before they affect organic traffic.
Social Media
Social media in healthcare: A compliance guide for 2026
Christina Newberry’s post explores how healthcare organizations can use social media to educate patients, build trust, strengthen their reputation, and attract talent. She stresses that success requires more than regular posting: healthcare teams must protect patient privacy, verify medical claims, and create engaging content on the platforms that matter most to their audiences.
How to build your social media team for the future of marketing
Jasmine Williams highlights in the post how social media teams have evolved beyond publishing and scheduling to take on video production, influencer partnerships, analytics, strategy, and community engagement. She recommends building a team structure around business goals, audience needs, and the skills required to keep pace with changing platforms, rather than relying on a one-size-fits-all model.
Email Marketing
Post-purchase emails: How to find the right timing in your own purchase data
Anton Diduh’s post, featuring retention strategist Geneviève Masioni’s approach, shows how brands can use purchase history and customer feedback to time post-purchase emails more effectively. Rather than sending generic discounts to everyone, he recommends identifying where customers drop off between orders, reaching them just before they’re likely to buy again, and tailoring messages to their needs at each stage of the customer journey.
100 best holiday email subject lines for 2026
Aistė Jočytė’s post offers 99 holiday email subject-line ideas designed to help brands stand out in crowded inboxes, from playful festive hooks to personalized offers and last-minute deals. Beyond the examples, she shares practical ways to improve opens, including keeping subject lines concise, creating genuine urgency, tailoring messages to customer preferences, and testing different versions to see what resonates.
Link building
How to get backlinks with guestographics
Brian Dean’s post introduces the Guestographic Method, a link-building strategy that pairs a useful infographic with a short, original piece of content tailored to another website’s audience. Instead of simply asking websites to share an infographic, he recommends targeting relevant publishers, offering them ready-to-use content, and earning contextual backlinks that can strengthen SEO visibility and drive referral traffic.
