Every online business needs to realize the significance of both SEO and PPC strategies for a bright future. There are a few vital reasons to combine these strategies to be successful. From increasing brand awareness, exposure and improving the loading speed to optimizing the landing pages and driving users to specific pages, both the strategies are crucial. So, companies that are torn between an SEO or PPC strategy for their business need to act and plan now.
Here is an infographic by Search Engine People with a detailed information on ways and reasons to combine SEO and PPC strategies.