Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
4 Blockers Standing Between You and Content That Converts (and How To Solve Them)
Cathy McKnight highlights four blockers that stop content from converting: generic messaging, vanity metrics, the gap between research and purchase, and poor sales-marketing alignment. She recommends buyer-enablement content that helps internal champions make the case, supported by outcome-focused messaging, business-impact metrics, sales collaboration, and small improvements to existing content.
How We Use AI for Every Article Without Making AI Slop
Si Quan Ong explains that using AI for content doesn’t have to mean producing low-value material, as long as humans provide the expertise, evidence, judgment, and original ideas. He outlines Ahrefs’ approach: do the thinking before drafting, build human decision points into the workflow, use saved time to create richer content, and ensure every post has accountable human ownership.
SEO
Evolving SEO for 2027: What still needs to change
Adam Tanguay explains how SEO needs to expand beyond Google rankings to include AI citations, community platforms, and video, while still focusing on user intent and business outcomes. The post recommends prioritizing queries where clicks still matter, building genuine brand presence in communities, and creating original, expert-led content that AI systems can cite.
Entities Are The Foundation Of Modern SEO
Harry Clarkson-Bennett explains why entity SEO is becoming central to both traditional search and AI visibility, with clear, consistent signals across owned properties and third-party mentions helping systems understand a brand, its people, and its expertise. He recommends auditing owned assets, strengthening author and organization identities, earning relevant mentions, monitoring entity drift, and building an entity map to make important relationships explicit.
Enterprise SEO: What it is & how to build a winning strategy
Chris Hanna explains that enterprise SEO is less about managing more pages and more about coordinating technical, content, regional, legal, and engineering teams at scale. The post recommends prioritizing work based on impact, implementation cost, and approval friction, while expanding SEO measurement to include AI visibility and tying results back to revenue and business outcomes.
Social Media
Social media marketing for CPG brands: A 2026 playbook
Erin Rodrigue lays out how CPG brands can use social to give interchangeable products a personality and reach shoppers before they hit the aisle. The post maps five platforms to what each does best, covers the content formats that move product, and gives a six-step build for the strategy itself.
How to cross-post on social media (the right way)
Mahnoor Sheikh explains that publishing one piece of content to several networks saves time, but only when the idea stays the same, and the caption, crop, tags, timing, and format get adjusted per channel. The post separates cross-posting from reposting, repurposing, and sharing, lays out when the tactic works versus when to skip it, and tables each platform’s character limits, supported formats, and native cross-posting rules. It wraps up with best practices and a walkthrough of doing it inside Sprout’s Essentials plan.
Email Marketing
100+ Holiday Email Subject Lines: Black Friday, Cyber Monday & Beyond That Convert
Kayla Voigt covers what makes holiday subject lines get opened, arguing for creativity and honesty over the tired urgency plays everyone else runs, and noting that usual personalization data falls flat when people are shopping for someone else. The post pairs that with 100+ real subject line examples sorted by promotion type, audience, and timing, plus a note on why deliverability decides whether any of it lands.
Re-engagement emails: 13 examples, subject lines, and a win-back sequence that works
Oleksii Burlakov walks through winning back subscribers who stopped engaging, starting with how to define “inactive” for your own business rather than defaulting to a 30- or 90-day rule, and why clicks and purchases beat opens as a signal now that Apple’s privacy protection muddies open data. The post breaks down 13 brand examples by the job each email does, offers subject line angles, and lays out a two- or three-email sequence with clear exit rules. It closes on measurement and what to do with people who never come back.
Link Building
Local Citations vs Backlinks: What’s Better
LinkBuilding HQ sorts out the two, with citations confirming a business exists and is where it says it is, and local backlinks building the authority that moves rankings and Map Pack placement. The post lands on doing both rather than picking, with the sequence being lock down consistent NAP across directories first, then layer local links on top through chambers of commerce, local press, vendor pages and community influencers.
