Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How To Get Great Content Without Asking Your Subject Matter Experts To Write
Eve Chen’s post explains how marketers can capture valuable SME expertise through focused interviews and recordings without turning experts into content creators. It also shows how to distribute that expertise where it is genuinely useful and use AI to organize and adapt the material afterward.
The future of content isn’t writing. It’s thinking
Andrew Holland’s post explores how AI is making content production cheaper while shifting the real value toward ideas, expertise, judgment, and original information. He emphasizes that the human role is increasingly about deciding what is worth creating and why, rather than simply producing words.
SEO
How To Get Your Website Ready For AI Agents
The post looks at what websites need to change as AI agents become more capable of navigating and acting on behalf of users. Crystal Carter highlights practical ways to make site content, structure, and functionality easier for agents to understand and use effectively.
Google is quietly changing People Also Ask, and it matters for SEO
Ali Cort’s post looks at a quiet but meaningful shift in Google’s People Also Ask results, where AI-generated answers are increasingly replacing traditional website snippets. The change means SEO value is moving beyond simply answering a query clearly toward becoming a trusted source that Google can draw from and cite.
Local SEO in Today’s Climate: Why “Near Me” Still Matters and What’s Actually Changed
This post by Natalie De Stadler looks at how AI is changing local search and what businesses need to do to stay visible when people increasingly rely on AI-generated answers. It connects local SEO fundamentals, accurate business information, reviews, content, and citations, with the growing importance of being understood and referenced by AI systems.
Social Media
Social media for business: A practical guide for 2026
Hootsuite’s post breaks down how businesses can use social media with a clear purpose rather than simply posting for the sake of staying active. Stacey McLachlan and Erin Rodrigue cover the key platforms, content planning, audience engagement, and ways to connect social activity with broader business goals.
It’s about social media discoverability, not followers
Benedict Nicholson’s post shifts the focus from follower counts to how easily social content can be discovered by new audiences. It connects algorithmic feeds, niche creators, employee content, and social SEO to show how posts can keep generating reach well beyond their initial appearance.
Email Marketing
Email marketing strategy: Data-driven plan to boost revenue
Omnisend’s post lays out how to build an email marketing strategy that goes beyond sending occasional campaigns, with a focus on audience segmentation, automation, personalization, and measurable goals. Milda Bernatavičiūtė also walks through the core steps for turning email into a more consistent part of the customer journey.
How to add a GIF to an Outlook email and make sure it actually animates
Stripo’s post, by Oksana Chykalenko, tackles a surprisingly tricky email-design issue: getting animated GIFs to behave properly in Microsoft Outlook. It explains Outlook’s limitations, what recipients may actually see, and the practical workarounds designers can use to keep animated content functional and visually appealing
Link Building
Editorial vs. Sponsored Links in AI Search (2026)
This post by LinkBuilding HQ breaks down the difference between editorial and sponsored links, and why that distinction matters more as AI search increasingly relies on third-party sources. It also offers a practical framework for auditing backlinks, building more editorial coverage, and using sponsored placements for visibility without treating the two as interchangeable.
