Adobe presents The Art & Science of Data Driven Marketing & Advertising –

Find out how you can leverage data driven insights to fuel future business. As a curtain raiser session to the DMAi 2013 Convention & in association with Adobe an exclusive webinar on The Art and Science of Data Driven Marketing and Advertising.

This session will highlight real world real world challenges faced by marketers today and outline key guidelines that they can follow to surface valuable and actionable insight from vast quantities of data. It will provide insights into the "Art" and "Science" of data driven marketing and advertising with a focus on Big data  – from macro analysis to micro segmentation. In addition the session will focus on breaking down the silos to deliver amazing customer experiences by enabling real time actionable insights (i.e. the Science), to drive the right creative and the right messaging (i.e. the Art) across various end point customer devices. In addition, the session will showcase the model of leveraging predictive analytics to drive efficiencies across the end to end process i.e. "Listening, Predicting, Assembling and delivering content on the fly in the last millisecond".

When: Friday, 31 May 11.30 am to 12.30 pm.

Host: Vyshak Venugopalan

Sr. Solutions Consultant – Digital Marketing Adobe Systems

Session would be on Adobe Connect  platform  –

Who Should Attended: Real Time Marketers at all levels, Professionals from advertising agencies involved with solution delivery.

Why Should you attend: The webinar entitles you to unparalleled learning opportunity. In addition you will be entitled to a discount code for attending the DMAi 2013 Convention to be held at Leela, Mumbai on June 4-5. Plus an additional 1000 DMA iRewards points. 

Audio bridge number –

Step 1: Dial-in Numbers

INDIA  0008001005878 / 0008006103229 / 0008006103229

Bangalore  180030105470  918030265901

Mumbai  180030105470  912230985667

New Delhi  180030105470  911130163601

Step 2: When prompted please enter meeting ID 2296400586

Knowledge and Insights can help you make the right moves.Big Data gets bigger in 2013. Don't Miss the DMAi 2013 Convention ( ) on June 4-5, at the Leela Mumbai. Want to manage your preferences ? Click here to subscribe or to unsubscribe from DMAi.We recommend you to stay tuned to this select partner communications for the latest in data-driven marketing and advertising. Stay a step ahead in the race.Get involved! Join the DMAi.
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Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.