In an official blogpost Bing Ads announced the launch of Automated Imports. Bing stated, “With this new feature, we’re giving you the ability to set your campaigns from Google AdWords to automatically sync with Bing Ads. No more having to manually update the changes made in AdWords.  Automated Imports lets you stay on top of all your campaigns across both platforms more efficiently.”

Bing Ads Introduces Automated Imports

You have to sign in to your AdWords account, choose the campaign you want to import, make the necessary changes in the Import Options section. You will now see the options to import now, once at a later date and time, or on a recurring basis: Daily, Weekly, or Monthly.

Bing Ads Introduces Automated Imports

After scheduling, you will see Import Summary confirming the scheduled import, when it will run and how often it will sync. After this you can view your Import schedule & history to pause or edit currently scheduled imports and review any that have run in the past 90 days. In case of errors, you will see a download link for error file to review and take the required action.

Bing Ads Introduces Automated Imports

Author

Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.