Facebook messenger is one of the most popular messaging services in the world and recently Facebook revealed details about version 2.2 of its Messenger platform, which comes with the most awaited customer chat plugin. Focused more on user engagement, this platform aims to help businesses and developers “reach their customers in new and engaging ways”.

The goal is to allow businesses to talk to their customers directly on their website and in Messenger.

That means a conversation can begin on a business’s website and then seamlessly transitions to Messenger, or vice versa, without losing any chat history or context.

The Facebook Messenger chat plugin is designed for desktop, mobile and tablet. It even supports current platform capabilities such as payments, NLP, rich media and more. This version is available in closed beta with only a dozen companies having access. Businesses interested in using the customer chat plugin can join the waitlist by filling out the form. The team is also releasing new and improved engagement tools like allowing businesses to attach a CTA button sending videos, images and gifs.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.