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Google posted on Webmaster central blog that it is introducing of new version of structured data testing tool in order to make diagnosing your pages’ structured data easier.

A common terminology of “rich results” will be used for rich snippets, rich cards, and enriched results.

Google said the new testing tool “focuses on the structured data types that are eligible to be shown as rich results.” it would allow you to test all data sources on your pages, including the recommended JSON-LD, Microdata or RDFa. Google said this new version is a “more accurate reflection of the page’s appearance on Search and includes improved handling for Structured Data found on dynamically loaded content.”

After rolling out the mobile-first index for a few sites, Google has now posted more advice regarding the mobile-first index feature.

Confirming the update, Google said “This process has already started for a handful of sites and is closely being monitored by the search team.”

Previously, the snippets in the results, as well as the content on the Google cache pages were displayed in the desktop version, which frequently caused issues for the mobile searchers. However, now they will be from the mobile version of the pages, and Webmasters will see significantly increased crawling by Smartphone Googlebot.

John Mueller from Google recently shared that the company plans to roll out new and improved Search Console in 2018.

The company’s been testing the new Search Console version since summer, 2017. Its quite clear to the officials what the new version would be like and what is it going to offer. Some of the industry experts have even had their hands on the latest version.

The current version allows beta users to access data of up to 90 days. However, now, with the new version, they would be able to get access to over a year’s worth of Search Console data. It is a considerable leap ahead as it would mean four times the current data accessibility time period.

Last week, Google announced the extension of search snippets in the Google search. They also passed on the information via Danny Sullivan, a California-based technologist and journalist, that there is no requirement to update the meta description to support longer search result snippets. They said Google can handle dynamic thing like this one.

John Mueller, a Google official said that “Essentially from from a purely technical point of view these descriptions aren’t a ranking for anything. So it’s not the case that changing your descriptions or making them longer or shorter or tweaking them or putting keywords in there will affect your site’s ranking. However it can affect the way that users see your site in the search results and whether or not they actually click through to your site.”

Google has released its ‘Year in Search’ list for the year 2017, and India’s never-ending craze for Bollywood and Cricket is clearly visible.

The overall top searches in India for the year 2017 are:

Google has rolled out its annual ‘Year in Search’ report, listing out the topmost search queries made in the year 2017, across 15 different categories such as people, consumer tech, global news, and elections.

A pattern of ‘how to’ queries was also observed. Some of the most popular ‘how to’ searches were searched for more than 10 times than ever before.

Connect phone sales back to the original ad campaign, as Bing Ads now allows to import call conversion data, using the offline conversion import which was released the past September.

It can be integrated to any call-tracking system using the Offline Conversion Import tool offered by Bing Ads.

The first call-tracking system to support Bing Ads and use the new call conversion capability is CallTrackingMetrics.

Google recently announced that it is replacing the old PDF version of the SEO Starter Guide with a new web-based version of the guide. The PDF version was originally released about nine years back in 2008.

The update comprise combination of the Webmaster Academy and the old SEO Starter Guide PDF, which would be helpful in creating modern and search engine-friendly websites. Google said, “The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites”.

New features launched by Google for businesses to address and target their regular customers with AdWords campaign. Now advertisers can mention their contact details- phone number and mailing address to re-target known customers and similar audiences.

In 2015, Google launched Customer Match feature, which would enable business advertisers to upload list of customers and other proprietary lists, such as, newsletter subscribers into Google AdWords. It allowed them to target search and display ads to those users. Till now, it only supported email list uploads. However now, phone number and mailing address are included.

Google brings celebrities to frequently answer questions asked about themselves.

When you put in a query about one of the celebrities out there, the search result comes in form of a selfie-style video of the concerned celebrity, answering the popular query.

Videos are placed into the search results and pop up automatically on conducting the search. They initially play without sound. On tapping, they expand to fill the screen and play along with sound.