Google has added more reporting features to help advertisers stay updated about their automated bidding.
Google said, “We’re now bringing bidding insights front and center to the places you spend the most time in AdWords with three new features:
- New alerts that immediately flag bidding issues
- Bid strategy statuses that appear directly in your campaign and ad group status columns
- Rich performance reporting for standard bid strategies set at the campaign-level”
New alert types help identify and resolve issues quickly. These alerts flag when conversion tracking settings are misconfigured and additional alert types will be rolled out in future.
Soon bid strategy statuses will be introduced to the main campaign and ad group status columns to increase their visibility.
Reporting is also being expanded at the campaign level and will be rolled out over the coming weeks.