In a recent announcement Google moved Google partners feature to Google ads to provide a more stable and integrated experience. The Google Partners feature helps the users create and optimize ads that show up on the Google Search. Also enabling keyword strategy and budget planning. The feature, including badge status, have been moved to Google Ads, making the partners’ company badge and specialization status no longer available in the Google Partners account.

Google Partners Feature Now on Google Ads

With the recent update the user’s Google Ads manager account access will determine the partner affiliation. Users with admin, standard or read-only access in Google Ads will be able to see Partners program tab, company’s badge and specialization details.

Google Partners Badge Download

The Google Partners Badge can be easily downloaded in 3 simple steps:

Step 1: Go to your company’s Partners program tab.

Step 2: Find your company’s badge status card.

Step 3: Click the three-dot menu, and then click Get badge assets.

A .zip file will be downloaded thereafter containing various badge sizes and formats, along with a dynamic badge code snippet for using the badge on a website. Google noted that the badges will take 24-48 hours to be available for use.

Further Changes

Google made it clear that a user must have admin or standard access Google Ads certifications to count toward their company’s badge and specialization status. The user must opt to share their Academy for Ads account information with a provision to check their badge status in Google Ads any time in the Partners program tab.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.