Google is now expanding the focus of its Google Trends, a web facility that lets anyone track what the world web searchers are looking for in both real time and non-real time. They are now going to provide even more real-time data on the popularity of search terms. The service now includes data from more Google products beyond web search with the addition of search data from verticals like Google News, Shopping, Images and YouTube.
Google Trends’ added data will allow users to explore search results in different ways than was previously possible. Below is the quick demonstration and test of the new features. Lets have a look at an example of Taylor Swift.
You can type the keywords into the Google Trend search box as before and then select the appropriate topic from the autocomplete suggestions (In Taylor Swift’s example, you’d pick the “singer-songwriter” topic). From here, you can dig into trends from web searches, including filtering by place or time frame. Using the new drop-down menu, you can also opt to see data from other Google verticals like Image Search, News Search, Google Shopping and YouTube Search.
This gives you more angles into a search trend. After switching the filter to YouTube, you’ll see there is roughly a 4,700% spike in searches related to Jimmy Fallon show.
Google Trends’ new filters are now available worldwide on mobile and desktop and the service is often used by researchers and journalists who use the data to report on major events happening around the world.