Link baiting is a strategic online marketing technique that aims to generate backlinks for a website. By creating sensational, controversial, or simply captivating content, link baiting attracts viewers. It encourages them to share the content, thus increasing the likelihood of other websites linking. The key is to choose a significant and thought-provoking topic, as this increases the chances of other sites using the page as a source.
By leveraging the power of link baiting, businesses can improve their website’s visibility and organic traffic, leading to higher search engine rankings and increased online presence. Digital Marketing Philippines created an infographic that explores the concept of link baiting and provides tips on effectively using viral content to attract backlinks.