A recent study by Internet Marketing Ninjas suggests that upto 30% results ranking on pages 1 and 2 of Google Search are not clicked at all. Here are some surprising results about the CTR of some of the top positions:

  • CTR for #1 ranking is only a little above 21%.
  • #2 ranking has a CTR of just above 10%.
  • #3 ranking has a CTR of just above 7.5% and interestingly it is the last position to have a CTR if above 5%.
  • CTR for #4-#8 are in the range of 5%-3%.

Internet Marketing Ninjas said about the findings, “With the introduction of the Knowledge Box, the other Rich Card formats, all of the various carousels and blended universal result types, and of course the expanded 4 pack of Paid Ads, this isn’t too surprising to us, but it’s good to see our suspicions confirmed – between 1 out of 3 and 1 out of 4 Google searches end with No Clicks!”

Another finding worth noting was that Branded Queries see much higher CTRs in the first half of the page 1, and 99% of all Branded Query Clicks came from Top 3 spots.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.