20 October 2020 The Asia-Pacific accolade for strategy and effectiveness, Tangrams Awards announces four Jury Presidents to head the Effectiveness, Data & Analytics, Digital Strategy, eCommerce and Media Strategy award types.

As consumer behaviours have rapidly shifted over the past year, the Tangrams Strategy & Effectiveness Awards powered by Spikes Asia aim to benchmark the region’s marketing performance and help brands seek new and innovative ideas to accelerate their path to growth in Asia-Pacific. The awards are open for entries and will accept work over an extended eligibility period of 1 March 2019 to 31 January 2021.

Commenting on the appointments, Atifa Silk, Managing Director at Haymarket Media Ltd, says “To ensure a fair and thorough review, each work entered into the Tangrams Awards is put through a rigorous three-round judging process lasting two months. We are honoured to have four marketing veterans with experience in both agency and client side roles throughout their illustrious careers to preside over the juries and award the most effective marketing campaigns in Asia-Pacific with their panel of judges.”

Tangrams Awards 2021 Jury Presidents


Anita Kanal, Vice President, Consumer Marketing for Asia Pacific, Visa Worldwide Pte Limited

Anita Kanal is the Vice President, Consumer Marketing for Asia Pacific at Visa based in Singapore. As the head of the regional consumer marketing function across AP, Anita is responsible for improving AP’s marketing effectiveness using new data & technology and delivering best-in-class marketing programs. She also sits on the Asia Pacific Marketing Leadership Team. Anita brings over 20 years of experience from global strategy and digital marketing firms where she worked with clients on business transformation, digital optimization and sharper customer engagements. Her experience includes B2B and B2C clients across a wide range of industries. Earlier, she held several leadership roles in strategy consulting and advertising, including Greenberg Strategy, JWT, and Dentsu in San Francisco Mumbai, and Singapore.

Data & Analytics and eCommerce

Ken Mandel, Regional Managing Director of GrabAds & Brand Insights, Grab

With over 25 years of building, advising and leading marketing & technology companies in Asia Pacific, Ken Mandel has held leadership roles with WPP, Yahoo!, BuddyMedia, Salesforce.com, Hootsuite, Publicis and is currently Regional Managing Director, GrabAds & Brand Insights for Grab.  Ken is also a keen supporter of the Asian digital industry and has held numerous industry association Chairmanships including Interactive Advertising Bureau (IAB), Mobile Marketing Association (MMA), Digital Advertising Alliance and more.  Ken’s current role at Grab is an eclectic accumulation of almost everything he has done over his pioneering career.

Ken was born in Toronto, Canada and holds a BA in Social Psychology from McGill University and a Post Baccalaureate in Asian Business from the Asia Pacific Management Cooperative Program. Ken and his wife Thet and their two sons are based in Singapore.

Digital Strategy

Richa Goswami, Global Head of Customer and International, Wealth and Personal Banking, HSBC

Richa Goswami is currently the Global Head of Customer and International for HSBC WPB. She is a consumer-centric, digital innovator with proven business and brand building skills acquired at the world’s leading financial and consumer healthcare brands.  Voted as one of the top 6 marketers in the world by the WFA, her career straddles both a corporate career and being a start-up founder.   She is recognised in the Top 25 CMOs and Innovators in Asia-Pacific, is a digital advisory Board member at Fortune 100 companies, Cannes Winner, International Keynote speaker, Judge at leading Industry awards and a TEDx speaker. She has a wealth of experience in evolving traditional business practices into digital models and orchestrating organisational change.   The strong leadership, problem solving, change management, and execution expertise demonstrated in local, regional and global roles forms the foundation of the dynamic management career she has built.   Her proven ability to recruit, lead, develop, mentor, motivate, work successfully alongside and retain diverse teams, spans over 30 countries across the Americas, Europe, Asia, Africa and Middle East.

Media Strategy

Sindhuja Rai, Director, Media & Digital in Asia Pacific, Middle East and Africa (AMEA), Mondelēz International

Sindhuja Rai is Mondelēz International’s Director, Media & Digital in Asia Pacific, Middle East and Africa (AMEA). Sindhuja works closely with brands and markets to activate their strategic priorities across the region. She is responsible for developing partnerships, internal capabilities and strategies across all forms of consumer connections including digital and e-commerce. With over 20 years of experience in media and digital gained in agencies, consulting and client organizations, Sindhuja has a strong track record of delivering business results by making media accountable. Prior to joining Mondelēz International, Sindhuja worked with global agency networks SMG, Mindshare, IPG Mediabrands, Madison and Havas.

Download the Jury Presidents’ photos and other materials here.

The Spikes Awards Jury Presidents and full Tangrams Awards jury will be revealed later this month, followed by the full Spikes Awards jury in November.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.