Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content marketing is an essential tool as it helps to promote business in the best way possible. There are numerous tools that can help you get the most out of your content marketing strategy. Once you understand which tools are most useful to develop your content, it will enhance the productivity of your work and provide the best results. Read this informative post by Danniel Roumian Booker to know more about the best resources for content marketing tools.
Content marketing helps to improve brand reputation by building the content of high quality. To achieve this, you need to adopt a data-based strategy that can deliver the best results. However, it works best when you put data into your work through effective content analytics as it allows you to test each piece of content to identify key areas. Read this post by Michael Brenner to know the different steps you need to take for content marketing.
Whenever you want to run an SEO Spilt test, it is crucial to understand the various risks and metrics associated with it. The significant reason to conduct a test is to introduce new ideas to your site with very low risk and potential for improved metrics. You should conduct the test when you are unable to scale the results. Moreover, when your series of pages consists of a wide variety of keywords/queries that users search for a particular topic, you can safely engage in a meta description of SEO split-test. Read this informative post by Portent, to know when you should test and engage in SEO Split tests.
Search Console can work as a treasure that helps to monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site’s search results. So, when you choose the page to review, you can click queries to see the keywords that are driving traffic to it. Moreover, you can improve clicks by updating your title tags and meta descriptions to stand more on the results page. In this post, Bill Sebald explains the primary reasons why the search console is an untapped source of keyword data.
SEO Strategy requires you to use several tools to help you identify how different areas of your site helps to boost your SEO ranking. To get this, you need to make your content user friendly by using relevant headers and writing bold text to highlight a particular sentence. You can also boost your SEO ranking by writing a sharp meta description that makes readers feel like it’s impossible not to click on your article. In this insightful post, you get to know about some of the best ways that can help you to boost SEO rankings.
Social Media Marketing
Content curation is the bread and butter of social media marketing. It helps you keep up with the demands of social media algorithms and the frequency of content that you need. The content that you curate needs to be relevant and informative as any user would like to furnish. Read this post by
Lauren Teague to know some steps you can take to for content curation in social media.
In today’s time, the rise of social media has massively increased; that’s why every social media manager needs to learn specific management skills to optimize operations. The skills include such as creating content calendars, researching keywords and understanding SEO, strategic planning for content creation etc. These skills will help your team to attain business goals to grow your audience and potential customer base. In this post, Dorien Morin-van Dam highlights some specific social media skills that everyone should know.
An E-mail is, without a doubt, one of the most necessary channels for growing your e-commerce company. Many ways can help you to get quick e-mail subscribers that can provide long term success. To achieve this, you need to create an informative newsletter, utilize website pop-ups and create more landing pages etc. Read this post by Christine Aebischer to know some ways which you can take to grow e-mail subscribers for your new business.
Many businesses make a lot of email marketing mistakes in their campaign without knowing how it would affect their business. To get through this, you need to know the location of your subscribers that can be used to fine-tune your targeting efforts. The customers who spend more time with your brand are more loyal to you than those who don’t. You can use the data on these customers to keep them engaged by sending them a personalized email. In this post, Steven MacDonald explains some reason how every business makes the same email marketing mistake.
Link building is the process of getting links from high authority sites, quality sites and relevant sites. The main focus should lay on the quality and relevancy of links. More than that, the diversity of links plays a significant role in higher search engine ranking. Therefore, with the help of effective and correct link building strategies, you can start climbing the search engine rankings. Read this informative post by Kas Szatylowicz to know how you can carefully craft an unmatched link building strategy.