Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It
In this post, Robert Rose highlights the common misconception in content creation regarding “Start With Why.” He argues that many content creators have misunderstood this principle’s true essence and failed to implement it effectively. According to Rose, starting with why is not just about stating a company’s mission or purpose; it is about creating content that resonates with the audience on a deeper level. To fix this, Rose suggests that content creators should focus on understanding their audience’s why and aligning it with the brand’s purpose.
How to Scale Content Creation (Step-By-Step Guide)
In the fast-paced world of content creation, scaling up can seem like a daunting task. However, with the right strategies and a step-by-step guide, it is possible to take your content creation efforts to the next level. Michael Ofei, in this insightful post, provides invaluable advice on how to scale content creation effectively. One key takeaway is the importance of planning and organizing your content. Another crucial aspect highlighted by Ofei is the need to delegate tasks. By following these steps, you can successfully scale your content creation efforts and achieve long-term success in the digital realm.
SEO
12 SEO Metrics to Measure Success (+ Recommended Tools)
In the ever-evolving world of digital marketing, SEO metrics play a vital role in measuring the success of your online presence. With a myriad of data available, it can be overwhelming to determine which metrics truly matter. Navneet Kaushal shares a comprehensive guide on the 12 SEO metrics to measure success. From organic traffic and keyword rankings to bounce rate and conversion rate, these metrics give you a clear insight into the performance of your website. Navneet recommends using tools like Google Analytics, Semrush, Google Search Console, and Ahrefs to track these metrics efficiently.
Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study
Marketers must constantly evaluate and adapt their strategies in digital marketing to ensure maximum effectiveness. One area that requires particular attention is the relationship between PPC (pay-per-click) and SEO (search engine optimization). A study by Mateusz Makosiewicz highlights the importance of evaluating these two strategies together. The study, which analyzed 2.3 million keywords, raises the question of whether running ads for keywords where you already have a strong SEO presence is truly adding value or if those ad dollars could be better utilized elsewhere.
How to Create an SEO Forecast [Free Template Included] — Whiteboard Friday
In the ever-evolving world of SEO, staying ahead is crucial. And what better way to do that than by creating an SEO forecast? Tom Mansell has written a comprehensive post on how to do just that. With his free template included, you’ll have all the tools you need to predict and plan for the future of your website’s search engine optimization. From analyzing keyword trends to identifying potential algorithm updates, Mansell’s guide covers it all. So, if you’re ready to take your SEO strategy to the next level, check out his post and start forecasting today!
Social Media
7 Best Link in Bio Tools for Your Social Media
In the vast world of social media, making the most of every opportunity to engage with your audience is crucial. One powerful way to do this is by optimizing your “Link in Bio” section. But with so many options available, how do you choose the best tool for your social media strategy? Rochi Zalani has compiled a list of the seven best link-in bio tools to revolutionize your social media game. These tools are designed to help you make the most out of that one precious link, allowing you to showcase multiple websites, blog posts, products, and more.
21 Instagram Best Practices for Ads and Organic Content [2025]
Instagram has emerged as a powerhouse platform for brands and individuals to showcase their creativity and engage with their audience. With the constant updates and changes, staying up-to-date with the latest best practices for ads and organic content on this visual-centric platform is crucial. Michelle Martin highlights 21 Instagram best practices for 2025. From utilizing the power of storytelling through carousel ads to leveraging user-generated content for organic posts, these practices are designed to help businesses and influencers make the most out of their Instagram presence.
Email Marketing
How to Advocate For the Value of Email Marketing
Email marketing often gets overlooked in a world dominated by social media and instant messaging. However, it is essential to advocate for its value and recognize its power in reaching and engaging your target audience. In this insightful post, Campaign Monitor emphasizes the importance of email marketing in today’s digital landscape. Businesses can establish meaningful customer connections by leveraging personalized content and targeted campaigns. The post highlights the effectiveness of email marketing in driving conversions and building brand loyalty.
Creating Effective Email Marketer Personas with GenAI
In digital marketing, understanding your target audience is crucial for success. And when it comes to email marketing, creating effective personas is the key to capturing your audience’s attention. That’s where GenAI comes in. In this post, Oleksii Burlakov dives deep into the power of GenAI in creating these personas. With its advanced algorithms and data-driven approach, GenAI can help you analyze customer behavior, preferences, and demographics to craft highly targeted email campaigns.
Link Building
The Tabloid Technique: How to Easily Land Local Links With Digital PR
In digital PR, one technique that has proven incredibly effective in landing local links is the Tabloid Technique. This ingenious approach involves leveraging local news stories and turning them into link-building opportunities. By closely monitoring local news outlets and identifying stories relevant to your industry or niche, you can craft unique and compelling pitches that provide value to journalists and secure valuable backlinks from authoritative local sources. Joshua Hardwick’s post dives deep into this technique, providing step-by-step guidance on executing it successfully and reaping the benefits of increased visibility and credibility in your local community.
