Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content amplification is a powerful technique that can deliver outstanding results – and the type of traffic that your web servers may struggle to cope with. It can expand your audience vastly, establish your brand at the top of mind among consumers in your industry, and build new opportunities to drive leads and sales. The content amplification tools are Broca, Converge, GaggleAmp, Outbrain and more. Read this post by Michael Brenner to know the list of content amplification tools.
Any headline that lists several reasons, secrets, types, or ways will work because, once again, it makes a particular promise of what’s in store for the reader. The surface-level approach that makes lists so popular renders them ineffective for anything that needs depth. Test different types of list and measure the feedback. Check things (metrics) like sales, client enquiries, open rates, social shares and new subscribers and more. This post by Jim Connolly talks about why lists dominate marketing and why you should use them.
Every year you might hear in the marketing world that is SEO dead? But the truth is No. SEO is, in fact, alive and kicking. Those who are still in the business of SEO know that it is changing rapidly. Changing user behavior has led to the overhaul of optimization techniques over the years. According to Conductor’s 2020 guide, SEO jobs nearly doubled in 2019 year-over-year and increased 8 percent in 2020. Read this informative post by Jacob Hurwith to know more about SEO.
An intrusive interstitial is essentially a webpage pop-up that makes it hard for a mobile user to access the content they want. They are one of the signals included in Google’s Page Experience update. If you have intrusive interstitials on your website, it might be pulling down your rankings more than you expect. It is also important to note that having intrusive interstitials does not mean that your webpage will not rank at all, but it may not rank as high. This Sean Si post discusses intrusive interstitial and their effect on SEO.
Content syndication is a process of republishing content on other sites to reach a broader audience. Syndicated content not only expands your reach and brand awareness; it also builds links and can help drive more traffic to your original article. You can syndicate your content in three different ways: Free, Paid and Owned. In this post, Aidan McClain tells how to syndicate content without hurting your SEO.
Social Media Marketing
Social media marketing for a startup has now become more critical than ever. These vast numbers prove how social media has taken over traditional marketing methods and has become a world in itself. Create strong social media pages, profiles and share the content of high quality. Also, add links to your top social media accounts to your websites and email signatures. Read this post to know more tips to market your startup on social media.
In today’s world of modern technology, anyone can go online and create an account. Verification or the blue tick is a way to notify followers and potential followers that the account at hand is genuine. It is a way to establish credibility and gain the trust of your followers. Publish excellent and engaging content to get verified from any social media platform. This Johnny Lee post talks about the importance of a verified social media account.
Today, there are many marketing channels available, and it is essential to figure out the most effective channels for your company. Email and social media both are great ways to reach prospects and engage with customers. Both marketing channel has its strengths and weaknesses. You can invite social media followers to subscribe to your mailing list. Read this post by Michal Leszczyński to know some steps on how to integrate email marketing with your social media strategy.
As far as digital marketing tactics go, email is the only channel that can significantly impact revenue as a standalone. Some companies require nothing more than a winning email strategy and collecting them checks to grow and scale. However, the best way to get your message across is face-to-face because you can tailor the conversation precisely to the specific customer with whom you are speaking. In this post, Gadjo Sevilla shares some ideas on how to win big with email marketing.
Advanced search operators are special commands used on search engines to return outcomes that are more pertinent and specific. Users can use Google search operators for all types of Internet research – personal or professional. Find the sites that link to your website pages by typing “link:” in the search bar, followed by your site’s address. For example, “link: yourwebsite.com.” You’ll see all the pages linking to your website. Read this post by Editorial Staff that shares information about advanced Google search operators for SEO link building.