Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
7 Neuro Writing Tactics to Get Inside the Minds of Your Audience
Joe Sugarman perfectly captures the power of the written word in marketing with his phrase, “A mental process… for the aim of selling.” Let’s abbreviate it as “mental… selling”—getting inside customers’ thoughts to convert them into leads and inspire them to act. As content marketers, you may achieve this goal with the help of persuasive language. With the use of words, you may sway your audience’s opinions and accomplish your goals. Want to know more about it? Let’s have a look at this post by OLESIA FILIPENKO.
How to Assess Your Content Performance: 5 Tools You Haven’t Tried
One marketing task that is never truly finished is content analysis. Returning to your older material frequently will help you determine what needs to be updated, what new exposure chances to explore, and how to best optimize it for more conversions. Because of this, there isn’t a predetermined list of content analysis tools you need to keep employing. New ways and ideas are brought about through new tools. Want to know more? Here are five resources for content evaluation by Ann Smarty.
SEO
11 Ways to Improve E-commerce Category Pages for SEO
If you’ve been doing SEO for a long time, you’ll know what we mean when we say that category pages are a frequent topic of contention between SEO and UX professionals. And there is a major reason for this: While UX specialists prioritize product clicks, SEOs frequently want to include more information and links. There is a compromise, though, where we can keep the commercial nature of categories and add content to aid customers in making decisions about what to buy. In this post by Sam Underwood, we will demonstrate how to enhance your e-commerce category pages for SEO while ensuring the user always comes first.
The Top 5 Soft Skills SEOs Should Develop
As we frequently discuss, hard skills are really important in SEO, especially technical SEO. And although vlookup and regex can undoubtedly be your best friends, you should also learn certain crucial soft skills if you want to succeed in your position and advance in your career. So, without losing any more time, let’s have a look at this post by Petra Kis-Herczegh.
6 Advanced SEO Growth Hacks to Grow Your Business
Do you desire the expansion of your company? You do, of course! You can concentrate on using these SEO growth techniques by Erik Emanuelli to do this. These are strategies that will raise your website’s search engine positioning and increase visitors. So, let’s have a look at these six cutting-edge SEO growth strategies that can boost your company’s online sales.
Social Media
Are You Using Social Media to Inspire Younger Buyers?
Before buying a purchase or starting a project, millennials and members of Generation Z frequently turn to social media sites like TikTok, Pinterest, and Instagram for information and assistance. Performance marketers should be aware of these trends because, by 2030, millennials might inherit more than $68 trillion from their baby boomer and early Gen X parents, making them perhaps the wealthiest generation in American history, while Gen Z could earn $33 trillion. Here are some sensible, thoughtful ways by Jessica Hawthorne-Castro that performance marketers may take advantage of this trend.
A Social Media Onboarding Process for Agencies to Maximize Time-to-Value
The onboarding procedure lasts however long it does. Therefore, there is probably not much you can do to speed things up. However, you run the risk of losing a new client if you don’t rapidly, inside your first few conversations, prove your value to them. They will quickly lose faith in you, your company, and the Social Media ROI you can generate. Falling engagement levels will result in higher attrition, higher expenses, and reduced income. A protracted onboarding procedure can also harm your reputation, making it challenging to bring on new customers in the future. Therefore, it should be a top priority to develop a client onboarding procedure that maximizes time to value. Want to know more about it? Let’s have a look at this post by Amanda Greenwood.
Email Marketing
6 Steps to Improve Your Email Marketing ROI
Even while email marketing is getting more attention from marketers, not every campaign achieves the required ROI. In actuality, there are numerous ways for businesses to fall short in their attempts to develop a successful and efficient email marketing program. The following list of six stages by Grace Robinson can help businesses succeed with email marketing.
Why Your Email Is A Powerful Business Tool And How To Use It
One of the best weapons in a business owner’s arsenal is email. It can communicate with stakeholders such as clients, staff members, and employers. Another effective method for marketing your goods or services is email. Continue reading for advice by Eileen Conant on utilizing email to grow your company.
Link Building
Why Link Building is Essential to SEO
Link building is a crucial part of SEO marketing. If link-building strategies are not part of your marketing strategy, you can lose out on potential customers. Your business will succeed if you employ link-building strategies to create successful SEO marketing campaigns. You must first understand what it is and how to use it. Continue reading this post by Andrea Mario to know more about it.
