Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
10 Free Google Tools All Content Marketers Should Use
In this article Neil Patel writes about the 10 free Google tools that all content marketers should use. He goes on to write, When it comes to content marketing, the tools you use and the strategies you employ will have a major impact on the end result.
The Best Types of Content for Local Businesses: Building Geo-Topical Authority
Wondering “what kind of content should a local business develop?”. The answer is, the kind that converts. We all know this. Miriam Ellis in this article writes, if a local business manages to become a visible solution to the human needs, it leads to more traffic and sales.
SEO Predictions For 2017
Navneet Kaushal says, these predictions will not be something that is going to change the world of SEO – as it will continue to evolve just as it has in the previous years. Obviously, new technologies and new trends will emerge, and gain popularity, and a few of the existing popular practices with disappear.
9 SEO Tips For Unconventional Niches
Latest article by Jayson DeMers gives 9 SEO tips for unconventional niches to improve their chances of SEO success. The advantage of serving an unconventional, unique niche is that you’ll experience far less competition, but you’ll also deal with a smaller audience, and you’ll have fewer competitors and resources to guide you in your journey.
Large Site SEO Basics: Faceted Navigation
Serge Stefoglo writes, if you work on an enterprise site, you probably use some sort of faceted navigation structure and it’s no secret that faceted navigation can be a nightmare for SEO. What options do we have to decide what Google crawls/indexes, and what are their pros/cons?”
Why CEOs Need to Embrace Social Media (and How to Do it)
Debby Carreau says, most business leaders leave money on the table by remaining invisible. They have zero social media presence and the remaining CEOs are just on LinkedIn. She says, If your company is on social media, then you need to be, too.
7 Tips to Find Micro-Influencers on Social Media
In this article Irene Fatyanova shares 7 tips that help finding Micro-Influencers on social media. Micro-influencers have the potential to get your brand “out there”, make it visible to a larger group of people, and drive the traffic to your website.
How Strategic Content Converts to Email Subscriptions and Sales
Brian Clark writes, Content marketing is a broader discipline than email marketing, but your email list is the core focus. In fact, the primary purpose of content that is distributed in other ways (social, search, ads) is to begin the email relationship.
5 Simple Ways to Write Better Emails
What if you could get more results from the emails you sent? More “yeses” to your requests? Faster decisions from your bosses? Pam Neely writes about 5 ways which are simple and effective to write better emails.
How to Conduct Quality Link Building
No matter how often Google updates their algorithm in an attempt to devalue backlinks, they still remain essential for a sound SEO strategy. There are definitely right and wrong ways to go about it. John Jantsch, in this article, focusses on the tactics that will set your business up for success.