Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Marketers who are far smarter have talked a lot about “content shock.” The idea is that content creators keep churning out more and more content, but readers have the same limited time and attention to consume it. It’s simple supply and demand: Supply increases, demand stays the same, and content gets devalued. As with marketing content, each game is competing for the same limited amount of audience attention.
Content marketing has been around forever — but over the past decade, it’s started to get far more interesting. If you want your content marketing to stand out, you need to be up-to-date with all the latest news. Newsjacking is a game of speed, so you should constantly be checking RSS feeds, news sites and social media networks. Fire out a concise but meaningful blog on your site relating to a breaking news story within a relatively short amount of time, and you’ll win loads of potential sales leads.
Search Engine Optimization
With that existing trajectory already in place and with a bit of foresight, you can predict some possibilities for how SEO and apps might evolve together in the not-too-distant future. On the other hand, it’s unlikely that websites will die out altogether, now that so many users have grown accustomed to their formatting and existence. Instead, you predict a “soft” death of traditional websites, where apps become the overwhelming majority, but some websites still stick around.
Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as relevance and authority is key to understanding SEO. Search engines have developed their own series of algorithms, which are complex instructions that make up each search engine’s software. Those algorithms use hundreds of signals to determine which web pages will rank, but most of them focus on relevance or authority in some way.
Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche research. Moreover, keywords are no longer the sole focus of rankings; search engine optimization now includes context, intent, location, authority, citations, etc. The tools discussed in this article will help you adapt to the ongoing evolution.
You may have noticed an array of dazzling and creative Instagram videos on the platform, but don't let mega-brands with huge video teams and endless budgets get you down. Carving out your piece of the pie doesn't have to be scary, time-consuming, or even expensive. In fact, there are a ton of tips and tricks you can use to produce noteworthy video content without all the fuss.
Monitoring the reach and engagement of your Facebook Live broadcasts lets you see what’s working and what you need to do to improve your results. According to Facebook, people spend triple the amount of time watching a video when it’s live, because of the nature of live content: it’s exciting, in-the-moment, and the next best thing to being there. As with the Video Views tab, assess the information gathered in this section to see which types of videos got the best reactions and engagement.
To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. With each campaign on each channel, how can you ensure an increase in response rates on each channel you have available. Add social icons to your email template. Use hashtags in your email newsletters to make it easy to search socially for products, services or events. You may even wish to add a tweet link in your email!
If you're open and click rates are dropping, you'll need to re-think your strategy. You had the best intentions; you worked diligently to get those conversions and build your email marketing list; you vowed to run a quality campaign and build relationships with your prospects, turning them into happy customers. Somehow it all went wrong. Your analytics are telling you that only a small percentage of your emails are opened, that you have been marked as spam by many of those subscribers you worked so hard to get.
Modern SEO is built almost entirely on the backs of two things; content and links. Links essentially act as votes for the sites they link to. When you link to a site, you mean you like that site and that you think it has value. It’s an easy way for search engines to assign value to various sites. When a lot of people link to one site, it must be because that site has value, right? Links from high quality sites are worth more in general than links from non-high quality sites. A link from this site won’t be as valuable as a link from a site like Moz, in the same niche.