Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
Create, Distribute, and Share: 15 Essential Content Marketing Templates
Jodi Harris, inquests whether 2017 finally be the year when ones business reaches its full content marketing potential? If one is not thinking about how can they gain ground in the upcoming year, they might end up losing some to competition given that 63% of the B2B marketers in our annual Benchmarks, Budgets and Trends research report said their content marketing programs are more successful than they were the previous year.
20 Types of Evergreen Content that Produce Lasting Results for Your Business
Aaron Orendorff, talks about Evergreen content. Like the name implies — is timeless. These special resources are in-depth examinations of a problem, solution, trend, or topic. They can help the audience to find tons of information on a subject that interests them, which adds value to the blog.
Search Engine Optimization
Useful SEO Content Tactics for a Successful 2017
Liraz Postan, shares her view about the SEO tactics that can be used to be successful in 2017. It talks focusing on users, not bots. In the article there are some helpful tips for making your own SEO content efforts more relevant and productive in 2017.
Blogging for SEO: How to Write Blogs that Rank on Page One
Courtney Feairheller, opines about Picking highly-effective keywords, Naturally integrate keywords throughout your posts, Aim for scannable, longer posts and lots more.
5 SEO Predictions to Improve Your Results in the New Year
Daniel Law, asserts about SEO predictions such as AMP (Accelerated Mobile Pages), Content Delivery Networks, Schema Markup, Voice Searches/Personal Data Assistants etc.
Social Media
Twitter Introduces Live 360 Video on Twitter and Periscope
Andrew Hutchinson, in his article speaks about, Twitter announcing that live 360 videos are now available on Twitter and Periscope.
A 7-Step Plan for Generating Leads With Facebook Ads
Julia Bramble, shares information on Facebook ads. They are a great way to build a database of people who are interested in what one offers, because the reach and targeting options are exceptional. In the article, readers would discover how to set up a lead generation system with Facebook ads.
Email Marketing
3 Influencer Marketing Ideas for 2017
Vanessa Penagos-Pino, proclaims, as businesses began to build their presence on social media, customers and prospects would often generate promotional content in exchange for free products.Influencer marketing can be expensive. But there are options for every budget. The key is to focus on the objective.
Online Marketing News: Abandoned Carts, Email Benchmarks & 2016’s Most Popular Content
Tiffani Allen, says marketers sent nearly 20% more emails in Q3 of 2016 than in the same period of 2015. However, click through rates were 12.5% lower. This could be due to the rising share of mobile ‘clicks’ to marketing emails, meaning that the emails we send to our list need to be mobile-friendly and actionable from a mobile device.
Link Building
Internal Linking: How to Build and Improve Your SEO
Thomas Cubelest, an SEO consultant discusses on Internal linking. In SEO, it is one of the most popular on-site criteria. It is also the most interesting and important factors of SEO used today. We have the opportunity to improve the direction of the web project, habits and the ranking of the website in search engines.
