Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
It is rightly said that there are no shortcuts to success. Though there can be hacks that content marketers can use to cut short a lengthy process and improve efficiency but abusing them can cost you brand reputation with wastage of time and resource. From unethical link building to inappropriate copy-pasting, Joshua Nite in his article lists the shortcuts that you should avoid for strong content marketing.
Most marketing efforts work successfully because the brand or the company associates its purpose with what its target customers want. Based on the brand’s motive, the content marketing strategy is designed. However, it cannot benefit everyone in the same way. Therefore, Emily Gaudette in her article talks about the types of brands that can get the maximum benefits from the content marketing.
15 Search Intent Tips, Examples, and Resources for SEO Keywords Effective search engine optimization is all about knowing the real intent of the user behind the keywords searched and offering them with the relevant information that satisfies their query. So if you want the reduce the underperforming traffic, read the article written by Mike Murray where he has compiled some exclusively informative and beneficial search intent tips with examples for better SEO keywords.
It’s not easy to please Google algorithms. Never! Heavy backlinks alone cannot improve your website’s ranking or domain authority. Though linking your site with high authority sites enhances your credibility, but at the same time, poor linking can penalize your site. Thus, Clifford Chi in this article, tells you about the utility of Google’s Disavow Links Tool that will help you ignore undesirable backlinks for better website performance.
An effective content management system is the backbone to carry the SEO practices efficiently. If you are using WordPress for that, it makes optimizing content for search easy with its significant in-built features. However, certain plugins are introduced from time to time to improve the effectiveness of a WordPress site. Kenny Novak in this article compares the two new plugins Yoast and SEOPressor on various aspects so that you can choose the best one for your site.
Social Media Marketing
Holiday season is on and it brings a great opportunity for brands to attract a large number of customer traffic to their store, increase sales, and earn revenue. Here, utilizing the full potential of leading social media platforms becomes crucial as these effectively educate, attract and engage your customers. Viktoria Kanevsky in her article, suggests some effective ways fashion & lifestyle traders can use social media this holiday season to make huge profits.
5 Social Media Management Tools to Boost Your Marketing Game
Without a hint of doubt, social media plays a significant role in driving consumer traffic, sales, profit and recognition for brands in this digital era. But to make impactful social media campaigns, the marketer should also be aware of the tools that can add to the effectiveness of their campaign. This article by Influencer MarketingHub informs about 5 social media management tools that can amplify your brand’s performance and boost your marketing campaign.
If there is something that can work for all sizes of business in a limited budget and is effective too, then it has to be the email marketing. 2019 is approaching, and it’s time that you plan your email strategy now to make the most of your marketing campaign. This article on Max Audience covers some key email marketing predictions for the New Year that can help you make more insightful and personalized emails for better customer engagement.
15 Tips to Spam-Proof Your Email Marketing Campaigns
59% of the marketers believe email to be the most effective medium of generating huge revenues for brands. But what if you are not getting the expected results from your email campaign even after meeting all standards like engaging content, valuable resources and building relationships. Well, Ava Bavaro in this article suggests you a few necessary things that can prevent your email to end up in a spam folder. Check out!
We all are aware of the importance of building quality links to improve the ranking and domain authority of a website. Also, we know that high-quality content is the key to attract quality links and customer traffic to your site. But do you know how to utilize trending topics to build high-quality links? Well, Jason Hennessey has compiled this article covering the ways you can use trending topics for quality link building. Check out.