Here we are again with our weekly Digital Marketing updates.
What’s in for you this week:
Facebook Rolling out Wikipedia Knowledge Panels Weeks After being Put Under Fire to Step-up its Fact-Checking Policies
You Can Now Welcome More Ideas for Content Creation Thanks to Google’s 2-3X Increase in People Also Ask Now Questions
Respond to Your Clients Fast Using Facebook’s New Business Inbox in Messenger
Cut the Chase! Find Keywords That Fit into Your Campaign Using Google’s New Refine Keywords Feature in Keyword Planner
Enjoy getting up to date with what’s happening in our industry.
#Socialmedia: Facebook Rolling out Wikipedia Knowledge Panels Weeks After being Put Under Fire to Step-up its Fact-Checking Policies
Weeks ago, Twitter was on the spot for fact-check President Donald Trump’s post. Trump’s post claimed that mail-in-bots lead to fraudulent elections, but Twitter disagreed by providing a link to information that proves the contrary. That move did not go well with the President who decried a violation to his right of expression.
At the same time, Facebook came under pressure to follow in Twitter’s footsteps. Zuckerberg, Facebook’s CEO, however, disagreed with the move, saying that social networks need NOT fact-check political speeches.
The Facebook CEO seems to have since caved. The company is now working on a pilot fact-checking feature. Now, when you make some searches on Facebook, you will be getting a Wikipedia profile as part of your result, similar to what you see on Google.
Is this move going to help the fact-checking problem at hand? What else is Facebook up to in its fact-checking strategy?
#SEO: You Can Now Welcome More Ideas for Content Creation Thanks to Google’s 2-3X Increase in People Also Ask Now Questions
Do you want to dig deeper into people’s mind to find the right ideas for your content? Google’s ‘People Also Ask (PAA)’ section on the search engine results pages is becoming a richer and more helpful tool.
With the new development, you will have all the questions you need to come up with relevant keywords and content ideas. Once you click on a result, you will get 2-3X more questions appearing below. You can spend hours checking out more and more questions down the chain!
#Digitalmarketing: Respond to Your Clients Fast Using Facebook’s New Business Inbox in Messenger
In this COVID-19 times, more people are going online to find products and you better be present to tap into this opportunity to make huge sales. One of the ways to do this is to be there when potential clients need you. Have you been struggling to offer immediate responses to your potential customers? Not anymore!
Facebook is now making it easier for you to reach out to your customers in time using its new inbox feature in Messenger. Even more, you can choose to receive notifications to remind you to respond to customer queries.
What more does business inbox have to offer
#Digitalmarketing: Cut the Chase and Find Keywords That Fit into Your Campaign Using Google’s New Refine Keywords Feature in Keyword Planner
If you have been using Keyword Planner, you know that it is one of the best tools for keyword research for one reason—it is Google’s own.
Now, it will be easier for you to get the most relevant keywords for your campaign using the refine keywords feature. With this new feature, you no longer have to sort out through thousands of keywords to find the ideal one.
You can now group your keywords based on certain product or service attributes by using the filter attributes in the refine keywords feature. Want to see how this works?