We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:
Search Related Updates and News from Major Search Engines
In his latest online session, Google’s John Muller advised business owners whether to build a completely new website or create international sections within the existing website to take your business to a global audience. He also mentioned taking this advice from an international SEO person and shared some insights from the discussion.
Google is on its way to rolling out new robot tags that can help you get more control over the content that gets indexed in the search results. The new robots tag is, known as indexifembedded, gives your website more direction and control to index in SERPs.
An editor from The Verge, which is a popular news website, tweeted that a fresh write up was replaced by another website that copied the content from that very article. Danny Sullivan from Google explains why this happened.
Google’s John Muller confirmed the fact that it is completely okay to have multiple properties authenticated for the same website in the Search Console. It is not at all a negative thing and won’t harm you at all, in fact, the chances are that you get more granular data to use if you do.
Google confirms the official testing of emojis in some of the Search Advertisements. A pizza emoji was spotted by Darcy Burk from Burk Digital Factory on a search ad that was for Uber Eats and posted this update on Twitter. Ginny Marvin later confirmed that Google is testing emojis on some search ads.
PPC Related Updates and News
Gone are the times when drafting and experimenting were super confusing for all the Google Ad users! Google has recently launched this much-needed update which was earlier in the testing phase. The draft and experiments page was super confusing earlier; it has multiple steps which were not easy to understand by everyone using the platform but, now it’s easier than ever!
Social Media Updates and News
Instagram is all set to roll a few new updates that will help users promote their live videos in a different way. You will also soon see an option for remixing videos, so who is excited to see these new updates rolling?