Do you want to generate more traffic from your local community? To do so, you need to optimize your GMB listings with up-to-date information. You also need to develop useful content which helps in retaining the attention of a searcher. Update all NAP(+W) listings. Keep your NAP(+W), business hours and company updated on GMB and other directories. Online reviews will play a significant role in enhancing the visibility of your business on local search and show that you care what customers think and to improve keyword rankings.
Pay attention to ongoing optimization. As a part of your existing local SEO strategy, create web content which targets local keywords, try to acquire backlinks through multiple online channels and solicit customer reviews. Create Q and As periodically. Optimize the backend and front end of your site layout in a way which is favorable to local SEO. This Brafton infographic shares 7 local SEO tips from experts.