Since most people these days use search engines to look for information, businesses have started investing heavily on search engines. With businesses of all sizes fighting to draw attention, competition has become cut-throat. This makes it difficult for any company to get a higher ranking. Though businesses are expanding beyond borders, they often do so while ignoring local customers. Local SEO can help you reach out to local customers. 88% of people searching for a local business either call or visit the company in a day. 71% of people search and confirm the location of a business before arriving there for the first time.
Studies have shown that 78% of local mobile searches lead to offline purchases. 66% of smartphone users will buy from those companies who have a location-specific website and apps. 72% of individuals who perform a local search visit a local store within a radius of 5 miles. This Branex infographic highlights some of the major reasons why you should take local SEO seriously.