In order to rank high in Google, location pages need the right keywords and content. First impressions are everything. A business can satisfy every local or multi-location SEO factor available and still see drops in rankings over time if visitors don’t get a great first impression of the web page they landed on from your company website, whether it is coming straight to you via organic search engine results pages (SERPs) or through paid ad campaigns. A common mistake still seen today is designing the desktop view of the page first. This leads to many design flaws on a small-screen device and can be remedied using a mobile-first design strategy.
When designing a location page, always provide the most needed information first (typically location and hours). Also, offer a primary headline that includes the type of business and the location. Finally, try to present hours of operation and open now status. A study found that 10% advantage using an open now status over those that do not. This Wiideman Consulting Group infographic shares a data-driven strategy for optimizing location pages to rank in Google.