The Coronavirus Pandemic has influenced every aspect of human life. The shopping habits of consumers has undergone a considerable change since the outbreak of the pandemic. Around 47% of consumers thing that they will retain their changed behavior once the pandemic ends. The online behavior of consumers is changing also. Nielsen expects that video consumption will increase by 60% as people spend most of their time at home.

Only 4% of consumers are of the opinion that brands should stop advertising during the pandemic. Most of them are relying on companies whose products and services they use for guidance. 74% of respondents want to hear from helpful brands. 72% feel that companies have a social responsibility to provide aid. 23% are looking for brand communications that provide a sense of security. This Rio SEO infographic highlights the changing behavior of consumers and its impact on brands since the pandemic.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.