The Coronavirus Pandemic has influenced every aspect of human life. The shopping habits of consumers has undergone a considerable change since the outbreak of the pandemic. Around 47% of consumers thing that they will retain their changed behavior once the pandemic ends. The online behavior of consumers is changing also. Nielsen expects that video consumption will increase by 60% as people spend most of their time at home.
Only 4% of consumers are of the opinion that brands should stop advertising during the pandemic. Most of them are relying on companies whose products and services they use for guidance. 74% of respondents want to hear from helpful brands. 72% feel that companies have a social responsibility to provide aid. 23% are looking for brand communications that provide a sense of security. This Rio SEO infographic highlights the changing behavior of consumers and its impact on brands since the pandemic.