Google Analytics is a free tool which is widely used for tracking and reporting performance of websites by using a GA code. Because of its usefulness, Google analytics is used by around 50 million websites. At present, people are using the internet more than ever before. The use of the internet for researching and buying products online has become quite common.
Google Analytics is the best tool for measuring the presence of your brand on the internet, irrespective of the size of your business. It collects data in the form of statistics and numbers and is therefore useful for analysis. Google Analytics can help you track the demographics of your audience like age, gender, location, as well as the type of browser they use. This Milkwhale infographic shares basics about how to use Google Analytics for beginners.