Are you creating a link building strategy as a part of your SEO strategy? Do you want to know why links matter to achieve higher Google rankings? Links are the second criteria to be considered in Google’s page ranking algorithm. According to search experts, it is the third major factor for search optimization after external linking. In the days to come, 53% of marketers think that link building will have the same impact on search rankings. 41% of marketers don’t think so.

52% of marketers regard brand mentions have an impact on search rankings. Over the last five years, 92% marketers believe that links will be a ranking criterion in Google algorithms. 13% of search experts regard link building as a highly valuable SEO tactic. This Red Website Design shares some vital statistics to show why links matter in SEO.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.