If you are a small-medium business owner or startup, you need to update your website with content easily read by all the search engines. It could be tricky for any business, but you got a real challenge on your hands as a startup. Follow these things that can set you apart when you start your business website. You have to use URLs that are short and user friendly. In a study, it found that short URLs are user-friendly, and most of the pages populating within the top 10 SERPs have short URLs.
While writing titles for your page, try to make it unique and relevant. Another important consideration is to keep them under 60 characters. Don’t forget to add the keyword in the title. Make sure each page have a unique meta description within 160 characters. Check out this infographic by 4P that shares essential SEO tips for a startup or a small-medium business.