Search Engine Optimisation

How would you rate your know-how of SEO? Fractl did a survey of 1000 people on their knowledge of SEO. The survey showed that almost 1 in 4 business owners and more than 2 out of 5 non-business owners were familiar with SEO. More than 1 out of 3 business owners and more than half of non-business owners had little or no understanding in the way Google determines search rankings. 77.4% of the respondents stated that they were aware that SEO stands for search engine optimization.

Only 23.7% of the respondents were aware that SERP stands for search engine results page. 33% of them were aware that alt text is the text which is used to describe the images on a page. 28.7% of the respondents regarded organic search as searching something directly with a search engine. This Fractl infographic shares some major findings on the level of knowledge related to SEO possessed by the people surveyed.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.