Search Engine Optimization (SEO) is one of the most important tools in a digital marketing strategy. SEO can help you boost traffic by 300% in comparison to other tools. It can also help you to generate leads. However, many businesses lack a big marketing budget, and therefore, they try to do SEO on their own. However, there are some risks associated with DIY SEO. Organic website drives around 64% traffic and this depends on the ranking of a website in search results.
Long-lasting impact on SEO cannot be made overnight. DIY SEO requires time and attention, and therefore, your staff won’t be able to focus on the core aspects of your business. Many people involved in DIY SEO lack the required skills and experience associated with handling SEO processes. They often, unknowingly use black hat SEO strategies which often lead to the blacklisting of their sites. This Digital Marketing Philippines infographic highlights some major dangers associated with DIY SEO.