Search engine optimization is not an optional but the most important requirement for all websites. The old tale “if you build it, they will come” is gone now. Without a strategic digital marketing plan and SEO, it’s not possible to rank a website on search result pages. SEO boosts organic traffic on websites, increases brand awareness and credibility. Plus, it generates leads for businesses and converts them into customers. In other words, SEO makes a website grab the most prominent position on SERPs.
70% of marketers perceive SEO as more effective than paid advertising. And, according to 61% of marketers, growing their organic search presence and improving their SEO is their top priority for inbound marketing. But, as Google rolls out new updates, it becomes difficult to follow the best practices for SEO. Read this Brafton infographics that highlight some simple checklists for SEO that every website owner should follow.